Profitable Web Designer with Shannon Mattern

Grab our High-Converting Web Design Proposal Template and start confidently charging a lot more for custom web design projects, without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal #208 - Why Web Designers Need to Think Like Conversion Strategists, Not Just Designers, with Cathy Olson I sat down with Cathy Olson, co-founder of Funnel Gorgeous and FG Funnels, to talk about the thing that actually separates a web designer charging a thousand dollars from one charging fifty thousand dollars for the same skill set, and it comes down to understanding the psychology behind why design sells and being able to explain it. Cathy spent years running a high end web design studio before she discovered sales funnels and completely shifted how she thought about her work. In this episode we get into why explaining the "why" behind your design decisions builds trust and lets you charge more, what a sales page can teach you about conversion psychology even if you never build a funnel, why she thinks AI is actually good news for designers willing to level up, and what it took for her to walk away from a business community that turned on her when she made a decision that was right for her company. What you'll learn...  Why explaining your design decisions is the difference between a $1,000 website and a $50,000 one  How to study a sales page like a masterclass in conversion psychology  Why testimonials work as trust buffers and what an offer stack is really doing for a buyer  How Cathy uses AI inside her own business without losing what makes her work valuable  Why the courage to walk away from what isn't working almost always opens up something better Resources mentioned...  FG Society, Cathy's membership community for marketers and designers, starting at $67 a month  Cathy's new solo Instagram account for conversion design tips: @cathyfunnels Funnel Gorgeous on Instagram Related episodes...  Episode 180: The Truth About Pricing with Melina Palmer of The Brainy Business Podcast, https://webdesigneracademy.com/180  Episode 189: How To Price Custom Web Design Projects with Shannon Mattern, https://webdesigneracademy.com/189  Episode 202: Is AI Ruining Web Design? (Or Making It Better?) with Diane Whiddon, https://webdesigneracademy.com/202 About Cathy Olson: Cathy is the co-founder of Funnel Gorgeous and FG Funnels, where she and her business partner Julie Chenell help online business owners build profitable, ethical marketing funnels. Website: funnelgorgeous.com | Instagram: @cathyfunnels About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner

Grab our High-Converting Web Design Proposal Template and start confidently charging a lot more for custom web design projects, without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal #208 - Why Web Designers Need to Think Like Conversion Strategists, Not Just Designers, with Cathy Olson I sat down with Cathy Olson, co-founder of Funnel Gorgeous and FG Funnels, to talk about the thing that actually separates a web designer charging a thousand dollars from one charging fifty thousand dollars for the same skill set, and it comes down to understanding the psychology behind why design sells and being able to explain it. Cathy spent years running a high end web design studio before she discovered sales funnels and completely shifted how she thought about her work. In this episode we get into why explaining the "why" behind your design decisions builds trust and lets you charge more, what a sales page can teach you about conversion psychology even if you never build a funnel, why she thinks AI is actually good news for designers willing to level up, and what it took for her to walk away from a business community that turned on her when she made a decision that was right for her company. What you'll learn...  Why explaining your design decisions is the difference between a $1,000 website and a $50,000 one  How to study a sales page like a masterclass in conversion psychology  Why testimonials work as trust buffers and what an offer stack is really doing for a buyer  How Cathy uses AI inside her own business without losing what makes her work valuable  Why the courage to walk away from what isn't working almost always opens up something better Resources mentioned...  FG Society, Cathy's membership community for marketers and designers, starting at $67 a month  Cathy's new solo Instagram account for conversion design tips: @cathyfunnels Funnel Gorgeous on Instagram Related episodes...  Episode 180: The Truth About Pricing with Melina Palmer of The Brainy Business Podcast, https://webdesigneracademy.com/180  Episode 189: How To Price Custom Web Design Projects with Shannon Mattern, https://webdesigneracademy.com/189  Episode 202: Is AI Ruining Web Design? (Or Making It Better?) with Diane Whiddon, https://webdesigneracademy.com/202 About Cathy Olson: Cathy is the co-founder of Funnel Gorgeous and FG Funnels, where she and her business partner Julie Chenell help online business owners build profitable, ethical marketing funnels. Website: funnelgorgeous.com | Instagram: @cathyfunnels About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner

I've got some big news dropping today that I think you're gonna love if: 1️⃣ You're a woman web designer in that mid-stage of your web design business journey where you're beyond the beginner basics, but you're not where you want to be yet in terms of income and time freedom. 2️⃣ You want to finally: Build a real client pipeline (that doesn't use content marketing or social media) so that you stop having to try to compete for attention in a saturated market Clean up zombie projects and fix time, money and sanity-draining client situations Take control of your time and to-do list so that everything stops feeling so overwhelming and like it's piling up Stay out of your clients' wallets for good, and Get your prices to where they really could and should be (without losing all your current clients or never getting another one) 3️⃣ Working together has been on your "someday" list... 📣 I'm opening up a 6-MONTH COHORT of the Web Designer Academy that'll run from September 2026 through February 2027 🤩🎉🤩🎉 Apply here: ⁠https://webdesigneracademy.com/apply⁠ Up until now, the Web Designer Academy has been a 12-month program with a 12-month commitment (and a 12-month price tag). The 6-month cohort is your opportunity to get my expert feedback and guidance as you implement our advanced strategies for moving from feast-and-famine to profitable-and-consistent (with a 6-month price tag) 🎉🎉🎉 By the end of our 6 months together you'll always know how to find your next client (so you stop undercharging and saying yes to difficult clients because you're worried about where your next client is coming from), charge 2-3x more without working harder, and have made some real, solid progress toward your ideal monthly income. Together, we'll work on: 📈 Building your client pipeline: Take small, doable weekly marketing actions that compound over time to fill your pipeline 30, 60, 90 days out and beyond. 💵 Resetting your revenue: Audit your current numbers and capacity, set a realistic 1-year goal, and learn our Anchor High™ Sales Process to sell your current services at higher prices on your very next consultation. 🙌 Quick wins: Take action on your quickest wins - whether that's billing for all you're doing, converting hourly clients to retainers, wrapping stalled projects, or letting go of difficult clients - to make room for what's next. 💼 Strategic planning and implementation: Plan ahead to take real, restorative time off during the holiday season, and review your first 3 months of data and map out a clear strategic plan for 2027. 🫠 Stopping overdelivering and overworking for good: Step out of overwhelm, ditch people-pleasing, and carve out dedicated time for revenue-generating activities (and your personal life) so you can get booked out without burning out. 🧠 Making over your pricing mindset for good: Transform your money mindset, stay out of your clients' wallets, and say five-figure prices out loud as easily as saying "the sky is blue". Enrollment in the 6-month cohort is by application only so I can make sure your goals are a match for our program and that your business is at the right stage to successfully apply our strategies. After doing this for a decade, I can tell pretty quickly if your business is too young or too advanced to benefit from our strategies. There's zero obligation to enroll if your application is accepted, so if you're thinking about it even a little bit, go ahead and apply below! If your application is accepted, you’ll be invited to attend a live, private masterclass at 12PM Eastern on Friday, August 21st only for accepted applicants where I’ll walk you through: The 6 most common places web design businesses leak time and money, how to fix them - and more importantly how NOT to fix them. How the 6-month cohort works, what you’ll be doing, how support and feedback works, when live calls will be, how replays work, and what’s included. What the 6-month investment is, plus details on payment plan options. How our 30-Day Trial and ROI Guarantee work After the private masterclass, you'll have until Monday, August 31st to enroll in the cohort. We'll onboard everyone starting September 1st, and we'll officially start on Tuesday, September 8th. If you're still reading this... your next step is to fill out the application 👇 https://webdesigneracademy.com/apply The more detail you give me, the better I can assess whether or not this 6-month cohort experience is the right fit for you and your goals. I only invite people to work with me who I'm confident have the foundation needed to create a return on their investment (and more) during their time in the cohort - and who will actually learn something new and benefit from being there. And It's in neither of our best interest for you to enroll in our program and either not get an ROI in a reasonable timeframe because you're too new - or be like "Yeah, I already know all of this, I just wasted my money..." Again, there’s no obligation to enroll if your application is accepted... ...but this is the last time you'll have the opportunity to join the Web Designer Academy until who knows when 🤷‍♀️ Because after this cohort starts in September, the doors to the Web Designer Academy are officially closing so we can focus on serving this cohort deeply for the next 6 months (instead of splitting our focus between sales and delivery). So if the Web Designer Academy has been on your "someday" list, and you want the opportunity to be part of this cohort and have my expert guidance, support and feedback on growing your web design business... Then fill out the application below before your chance goes away on Thursday, August 20th 👇 ⁠https://webdesigneracademy.com/apply⁠

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/proposal Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb Sarah Robb of Brand Strategy Academy has spent over twenty years building brand strategies for companies like Pfizer, EY, PepsiCo, and Oracle, and in this episode she and Shannon break down why brand strategy has almost nothing to do with fonts and logos and everything to do with four simple questions every strong brand can answer. Sarah makes the case that most web designers are already doing this work with clients, they just haven't named it, structured it, or charged for it, and she and Shannon talk through exactly what it looks like to shift from being seen as the person who executes a client's vision to the person who leads them through a real strategic process. What you'll learn in this episode: The four questions behind every brand strategy, and why they matter more than any logo or color palette Why the "discovery phase" you're already running with clients is brand strategy work you're underpricing How to shift from executor to advisor without becoming a different person, just a more structured one Why AI can speed up research but still can't replace human judgment in strategy work Why small and medium sized businesses need strategic help more than ever, and what that means for who you target next What's actually inside Brand Strategy Academy Resources mentioned: Brand Strategy Academy Rebrand Right by Sarah Robb and Rachel Fairley Related episodes: Episode 154: Strategic Branding That Pays Off Episode 143: Building a Brand with Jacob Cass of Just Creative Episode 111: The True Value of Branding with Mike Brevik of BrandRetro & Cyberdogz About Sarah Robb: Sarah is a brand strategist with over twenty years of experience, the co-author of the Amazon bestseller Rebrand Right, and the founder of Brand Strategy Academy, which has helped over four hundred designers become confident brand strategists. Website: brandstrategysarah.com | Instagram: @brandstrategysarah About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method, and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse⁠ Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb Sarah Robb of Brand Strategy Academy has spent over twenty years building brand strategies for companies like Pfizer, EY, PepsiCo, and Oracle, and in this episode she and Shannon break down why brand strategy has almost nothing to do with fonts and logos and everything to do with four simple questions every strong brand can answer. Sarah makes the case that most web designers are already doing this work with clients, they just haven't named it, structured it, or charged for it, and she and Shannon talk through exactly what it looks like to shift from being seen as the person who executes a client's vision to the person who leads them through a real strategic process. What you'll learn in this episode: The four questions behind every brand strategy, and why they matter more than any logo or color palette Why the "discovery phase" you're already running with clients is brand strategy work you're underpricing How to shift from executor to advisor without becoming a different person, just a more structured one Why AI can speed up research but still can't replace human judgment in strategy work Why small and medium sized businesses need strategic help more than ever, and what that means for who you target next What's actually inside Brand Strategy Academy Resources mentioned: Brand Strategy Academy Rebrand Right by Sarah Robb and Rachel Fairley Related episodes: Episode 154: Strategic Branding That Pays Off Episode 143: Building a Brand with Jacob Cass of Just Creative Episode 111: The True Value of Branding with Mike Brevik of BrandRetro & Cyberdogz About Sarah Robb: Sarah is a brand strategist with over twenty years of experience, the co-author of the Amazon bestseller Rebrand Right, and the founder of Brand Strategy Academy, which has helped over four hundred designers become confident brand strategists. Website: brandstrategysarah.com | Instagram: @brandstrategysarah About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method, and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse⁠ June 2026 Income Report Welcome to my June 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: How I finally let go of the belief that I’m bad at sales. How I sold out my private coaching offers. How to untie your pricing from your time Why 10 people joining a brand new program beat out my goal of 25 The biggest myths about the Next Level Mastermind, debunked Resources mentioned: 90-Day Shift Private Coaching Next Level Mastermind ShannonMattern.com for the Package Matrix Method High-Converting Proposal Template Related episodes: Episode 200: May 2026 Income Report Episode 196: April 2026 Income Report Episode 189: How To Price Custom Web Design Projects with Shannon Mattern About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner

Grab our High-Converting Proposal Template and start confidently charging a lot more for custom web design projects... without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal June 2026 Income Report Welcome to my May 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: How I finally let go of the belief that I’m bad at sales. How I sold out my private coaching offers. How to untie your pricing from your time Why 10 people joining a brand new program beat out my goal of 25 The biggest myths about the Next Level Mastermind, debunked Resources mentioned: 90-Day Shift Private Coaching Next Level Mastermind ShannonMattern.com for the Package Matrix Method High-Converting Proposal Template Related episodes: Episode 200: May 2026 Income Report Episode 196: April 2026 Income Report Episode 189: How To Price Custom Web Design Projects with Shannon Mattern About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever thought, I just need more clients, I just need to book more projects, and then I'll be okay? But here’s the thing - you have real costs associated with running your web design business, and it’s not just your time - and if your pricing doesn't cover ALL of your costs, booking more clients doesn't fix your problems - it just means you lose more money faster. That’s the conversation fractional CFO and host of the Pivot to Profit podcast Pam Jordan and I had on the podcast just a couple days ago. We also talk about money trauma - where it comes from, how it's influencing your pricing decisions, and what it takes to break through your subconscious pricing ceiling. Pam is the founder of Pivot Business Group and host of the Pivot to Profit podcast, and she has spent 10 years helping entrepreneurs actually understand their finances after watching a multi-million dollar company go through bankruptcy early in her career.  In this episode, she breaks down why "money in the bank" isn't the same as a profitable business, what your P&L and balance sheet are actually telling you, and why doing more work at your current prices could be making things worse, not better.  Shannon also pulls back the curtain on the Package Matrix™ Method and how it helps web designers charge two to three times more than they ever thought possible... even when their own nervous system is working against them. What You'll Learn: - Why bank balance accounting is one of the most dangerous habits a service provider can have - The 3-part pricing formula (target profit + direct costs + overhead) that shows what you actually need to charge - Why it's a pricing problem, not a volume problem, when your business can't get ahead - The money trauma patterns that create an income ceiling - and how to start breaking through them - How the Package Matrix "benevolent bait and switch" gets web designers to close projects at 2-3x their old prices Key Timestamps: [03:01] The biggest mistake entrepreneurs make with their numbers [07:13] What profitable pricing actually looks like for service providers [10:34] The 3-part pricing formula [21:39] It's not a volume problem. It's a pricing problem. [22:34] Money trauma: where it starts and how to work through it [27:01] The Package Matrix and the benevolent bait and switch Resources Mentioned: Pivot Business Group: https://pivotbusinessgroup.com Pam Jordan's website: https://pamjordan.com Pivot to Profit Podcast: https://pamjordan.com/podcast Related Episodes: Episode 189: How To Price Custom Web Design Projects - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/ Episode 168: Confident Pricing and Overcoming Mind Trash with Jen Davis - https://webdesigneracademy.com/confident-pricing-overcoming-mind-trash-with-jen-davis-of-better-the-brand-designer-podcast/ Episode 102: Six-Figure Pricing and Money Mindset with Austin L. Church - https://webdesigneracademy.com/six-figure-pricing-and-money-mindset-with-austin-l-church/ About Pam Jordan Pam Jordan is the founder of Pivot Business Group, host of the Pivot to Profit podcast, and a fractional CFO who helps entrepreneurs understand their numbers, increase their profitability, reduce their taxes, and grow their wealth. After watching a multi-million dollar company go through bankruptcy court early in her career, Pam spent the last decade building a team of bookkeepers, CFOs, and tax strategists who support entrepreneurs at every stage - from cleaning up messy books to implementing tax strategy to forward-looking CFO advisory.  Pivot Business Group: https://pivotbusinessgroup.com Pam Jordan's website: https://pamjordan.com Pivot to Profit Podcast: https://www.pamjordan.com/podcast About Shannon Mattern Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers package, price, and sell their services so they can build profitable, sustainable businesses without burnout. Website: webdesigneracademy.com For Service Providers: https://shannonmattern.com IG: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever thought, I just need more clients, I just need to book more projects, and then I'll be okay? But here’s the thing - you have real costs associated with running your web design business, and it’s not just your time - and if your pricing doesn't cover ALL of your costs, booking more clients doesn't fix your problems - it just means you lose more money faster. That’s the conversation fractional CFO and host of the Pivot to Profit podcast Pam Jordan and I had on the podcast just a couple days ago. We also talk about money trauma - where it comes from, how it's influencing your pricing decisions, and what it takes to break through your subconscious pricing ceiling. Pam is the founder of Pivot Business Group and host of the Pivot to Profit podcast, and she has spent 10 years helping entrepreneurs actually understand their finances after watching a multi-million dollar company go through bankruptcy early in her career.  In this episode, she breaks down why "money in the bank" isn't the same as a profitable business, what your P&L and balance sheet are actually telling you, and why doing more work at your current prices could be making things worse, not better.  Shannon also pulls back the curtain on the Package Matrix™ Method and how it helps web designers charge two to three times more than they ever thought possible... even when their own nervous system is working against them. What You'll Learn: - Why bank balance accounting is one of the most dangerous habits a service provider can have - The 3-part pricing formula (target profit + direct costs + overhead) that shows what you actually need to charge - Why it's a pricing problem, not a volume problem, when your business can't get ahead - The money trauma patterns that create an income ceiling - and how to start breaking through them - How the Package Matrix "benevolent bait and switch" gets web designers to close projects at 2-3x their old prices Key Timestamps: [03:01] The biggest mistake entrepreneurs make with their numbers [07:13] What profitable pricing actually looks like for service providers [10:34] The 3-part pricing formula [21:39] It's not a volume problem. It's a pricing problem. [22:34] Money trauma: where it starts and how to work through it [27:01] The Package Matrix and the benevolent bait and switch Resources Mentioned: Pivot Business Group: https://pivotbusinessgroup.com Pam Jordan's website: https://pamjordan.com Pivot to Profit Podcast: https://pamjordan.com/podcast Related Episodes: Episode 189: How To Price Custom Web Design Projects - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/ Episode 168: Confident Pricing and Overcoming Mind Trash with Jen Davis - https://webdesigneracademy.com/confident-pricing-overcoming-mind-trash-with-jen-davis-of-better-the-brand-designer-podcast/ Episode 102: Six-Figure Pricing and Money Mindset with Austin L. Church - https://webdesigneracademy.com/six-figure-pricing-and-money-mindset-with-austin-l-church/ About Pam Jordan Pam Jordan is the founder of Pivot Business Group, host of the Pivot to Profit podcast, and a fractional CFO who helps entrepreneurs understand their numbers, increase their profitability, reduce their taxes, and grow their wealth. After watching a multi-million dollar company go through bankruptcy court early in her career, Pam spent the last decade building a team of bookkeepers, CFOs, and tax strategists who support entrepreneurs at every stage - from cleaning up messy books to implementing tax strategy to forward-looking CFO advisory.  Pivot Business Group: https://pivotbusinessgroup.com Pam Jordan's website: https://pamjordan.com Pivot to Profit Podcast: https://www.pamjordan.com/podcast About Shannon Mattern Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers package, price, and sell their services so they can build profitable, sustainable businesses without burnout. Website: webdesigneracademy.com For Service Providers: https://shannonmattern.com IG: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ What to Do When Web Design Proposals Go Silent In this replay of our June 2026 live Q&A, I answer four real questions from web designers on some of the most common business challenges that come up again and again. We cover why proposals stall after discovery calls (and what to actually say in your follow-up), how to apply the Package Matrix Method to VIP day and sprint-based offers, how to bring in subcontractors without it becoming a client issue, and how to position the value of a website when local business clients want you to do everything. WHAT YOU'LL LEARN Why proposals go silent after great discovery calls and the follow-up framework that actually moves people to a decision How to incentivize a decision without pressure-selling or closing on the call How to apply Package Matrix thinking to sprint and VIP day offers when your deliverables don't change How to handle subcontracting and outsourcing when clients expect you to do all the work How to position a conversion-focused website to local business clients who want it all The leaky bucket analogy that shifts clients from cost-based thinking to value-based thinking KEY TIMESTAMPS [00:00] - Welcome and overview [05:30] - Q1: Proposals stalling after discovery calls (Sonya) [25:30] - Q2: Package Matrix for VIP days and sprints (Jess) [44:00] - Q3: Outsourcing and subcontracting (Alyssa) [52:00] - Q4: Selling a website to local business clients (Kristin) RESOURCES MENTIONED Web Designer Academy: ⁠https://webdesigneracademy.com⁠ Next Level Mastermind: ⁠https://webdesigneracademy.com/next-level-mastermind⁠ The Package Matrix™ Method: ⁠https://shannonmattern.com/package-matrix-method/⁠ RELATED EPISODES Episode 198: How to Make More with Less Web Design Clients - ⁠https://webdesigneracademy.com/how-to-make-more-with-less-web-design-clients/⁠ Episode 194: The Daily Habit for Building a Full Web Design Client Pipeline with Julia Taylor - ⁠https://webdesigneracademy.com/the-daily-habit-for-building-a-full-web-design-client-pipeline-with-julia-taylor/⁠ Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing - ⁠https://webdesigneracademy.com/stop-waiting-for-referrals-and-get-booked-out-with-sarah-noel-block-of-tiny-marketing/⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: ⁠https://webdesigneracademy.com⁠ For Service Providers, Consultants & Agencies: ⁠https://shannonmattern.com⁠ Instagram: ⁠@profitablewebdesigner⁠ | ⁠@shannonlmattern⁠

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template What to Do When Web Design Proposals Go Silent In this replay of our June 2026 live Q&A, I answer four real questions from web designers on some of the most common business challenges that come up again and again. We cover why proposals stall after discovery calls (and what to actually say in your follow-up), how to apply the Package Matrix Method to VIP day and sprint-based offers, how to bring in subcontractors without it becoming a client issue, and how to position the value of a website when local business clients want you to do everything. WHAT YOU'LL LEARN Why proposals go silent after great discovery calls and the follow-up framework that actually moves people to a decision How to incentivize a decision without pressure-selling or closing on the call How to apply Package Matrix thinking to sprint and VIP day offers when your deliverables don't change How to handle subcontracting and outsourcing when clients expect you to do all the work How to position a conversion-focused website to local business clients who want it all The leaky bucket analogy that shifts clients from cost-based thinking to value-based thinking KEY TIMESTAMPS [00:00] - Welcome and overview [05:30] - Q1: Proposals stalling after discovery calls (Sonya) [25:30] - Q2: Package Matrix for VIP days and sprints (Jess) [44:00] - Q3: Outsourcing and subcontracting (Alyssa) [52:00] - Q4: Selling a website to local business clients (Kristin) RESOURCES MENTIONED Web Designer Academy: https://webdesigneracademy.com Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind The Package Matrix™ Method: https://shannonmattern.com/package-matrix-method/ RELATED EPISODES Episode 198: How to Make More with Less Web Design Clients - https://webdesigneracademy.com/how-to-make-more-with-less-web-design-clients/ Episode 194: The Daily Habit for Building a Full Web Design Client Pipeline with Julia Taylor - https://webdesigneracademy.com/the-daily-habit-for-building-a-full-web-design-client-pipeline-with-julia-taylor/ Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing - https://webdesigneracademy.com/stop-waiting-for-referrals-and-get-booked-out-with-sarah-noel-block-of-tiny-marketing/ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template How to Get Web Design Clients Through Cold Email (Without Feeling Gross About It) with Laura Lopuch If you've been putting off outreach because it feels pushy, awkward, or just... wrong, this episode is going to shift that for you. I sat down with Laura Lopuch, founder of the Warm Client Method™, to talk about how web designers can use cold email to get clients without a big following, a referral network, or a full content calendar. Laura has been using cold email to build her business for 11+ years, working just 11 to 13 hours a week. She signed her very first client through a cold pitch, and she used her own system to pitch me to come on this podcast. We get into what makes a pitch land, how to reach out to potential clients without criticizing their website, and why outreach actually feels better than waiting for clients to find you. What You'll Learn: Why the fear of standing out is the #1 thing blocking web designers from outreach The 7 types of cold emails (and why most people only think of one) How to pitch a potential web design client without criticizing their current site Why you don't need a big audience to get clients through outreach What makes a collaboration pitch land vs. fall flat How AI-powered research tools are making cold email faster and less overwhelming Resources Mentioned: Laura Lopuch's website + email list: lauralopuch.com Shannon’s High-Converting Proposal Template: webdesigneracademy.com/proposal Related Episodes: Episode 194: The Daily Habit For Building a Full Web Design Client Pipeline with Julia Taylor Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block Episode 197: Building Visual Trust in an Artificial World with Pippa Tanko About Laura Lopuch: Laura Lopuch is the founder of the Warm Client Method™ and Cambium, systems that help online service providers book consistent clients through outreach without content marketing, ads, or referrals. Website: https://lauralopuch.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template How to Get Web Design Clients Through Cold Email (Without Feeling Gross About It) with Laura Lopuch If you've been putting off outreach because it feels pushy, awkward, or just... wrong, this episode is going to shift that for you. I sat down with Laura Lopuch, founder of the Warm Client Method™, to talk about how web designers can use cold email to get clients without a big following, a referral network, or a full content calendar. Laura has been using cold email to build her business for 11+ years, working just 11 to 13 hours a week. She signed her very first client through a cold pitch, and she used her own system to pitch me to come on this podcast. We get into what makes a pitch land, how to reach out to potential clients without criticizing their website, and why outreach actually feels better than waiting for clients to find you. What You'll Learn: Why the fear of standing out is the #1 thing blocking web designers from outreach The 7 types of cold emails (and why most people only think of one) How to pitch a potential web design client without criticizing their current site Why you don't need a big audience to get clients through outreach What makes a collaboration pitch land vs. fall flat How AI-powered research tools are making cold email faster and less overwhelming Resources Mentioned: Laura Lopuch's website + email list: lauralopuch.com Shannon’s High-Converting Proposal Template: webdesigneracademy.com/proposal Related Episodes: Episode 194: The Daily Habit For Building a Full Web Design Client Pipeline with Julia Taylor Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block Episode 197: Building Visual Trust in an Artificial World with Pippa Tanko About Laura Lopuch: Laura Lopuch is the founder of the Warm Client Method™ and Cambium, systems that help online service providers book consistent clients through outreach without content marketing, ads, or referrals. Website: https://lauralopuch.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever had to wait on a client’s photos to finish your web design projects? Like, you've done everything else... the strategy, the copy, the layout... and then you're just stuck, waiting for your client’s photo shoot, waiting for the photographer to get the photos processes, for the client to choose them, and then when you finally do get them - you don’t even have the sizes or orientations you need to make your designs work? Or the vibe is just all wrong?  But what if you could just create the photos yourself - AI portraits, brand photo shoots, the whole thing - and turn it into a profitable add-on service that makes your projects move faster AND gives your clients better images than they'd ever get from a traditional photo shoot? In this episode, I talk with Diane Whiddon, founder of AI Designer’s Academy, about how web designers can add AI portrait and brand photo shoot services to their offerings.  We dig into how to price these services, the ethics of AI imagery, why clients ask for more wrinkles (not fewer), and what Diane calls "visual claims" - using AI images strategically so your clients' websites build trust and convert before a word is read. What You'll Learn: How to add AI headshots ($600/package) and brand photo shoots ($3,300) to your web design services Why 90% of clients say yes to headshots when you ask at the end of a discovery call The ethical framework Diane teaches inside AI Designers Academy (what you can and can't do) Who is actually buying AI imagery - including clients who can't be served any other way How "visual claims" let designers use imagery to build trust and handle visitor objections strategically Why AI is not going to kill web design - and what IS changing for designers who stay ahead Resources Mentioned: AI Designers Academy: aidesignersacademy.com  Swayrise Creative (Diane's agency): swayriscreative.com Web Designer Academy Programs: webdesigneracademy.com/programs Related Episodes: Episode 197: Building Visual Trust in an Artificial World with Pippa Tanko Episode 198: How To Make More With Less Web Design Clients Episode 191: How To Choose the Right Web Design Business Model About Diane Whiddon: Diane Whiddon is the founder of AI Designer’s Academy, where she teaches designers how to use AI with the eye and judgment of a creative director. She is also the owner of Swayrise Creative, her boutique Squarespace web design agency. aidesignersacademy.com | LinkedIn: Diane Whiddon About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever had to wait on a client’s photos to finish your web design projects? Like, you've done everything else... the strategy, the copy, the layout... and then you're just stuck, waiting for your client’s photo shoot, waiting for the photographer to get the photos processes, for the client to choose them, and then when you finally do get them - you don’t even have the sizes or orientations you need to make your designs work? Or the vibe is just all wrong?  But what if you could just create the photos yourself - AI portraits, brand photo shoots, the whole thing - and turn it into a profitable add-on service that makes your projects move faster AND gives your clients better images than they'd ever get from a traditional photo shoot? In this episode, I talk with Diane Whiddon, founder of AI Designer’s Academy, about how web designers can add AI portrait and brand photo shoot services to their offerings.  We dig into how to price these services, the ethics of AI imagery, why clients ask for more wrinkles (not fewer), and what Diane calls "visual claims" - using AI images strategically so your clients' websites build trust and convert before a word is read. What You'll Learn: How to add AI headshots ($600/package) and brand photo shoots ($3,300) to your web design services Why 90% of clients say yes to headshots when you ask at the end of a discovery call The ethical framework Diane teaches inside AI Designers Academy (what you can and can't do) Who is actually buying AI imagery - including clients who can't be served any other way How "visual claims" let designers use imagery to build trust and handle visitor objections strategically Why AI is not going to kill web design - and what IS changing for designers who stay ahead Resources Mentioned: AI Designers Academy: aidesignersacademy.com  Swayrise Creative (Diane's agency): swayriscreative.com Web Designer Academy Programs: webdesigneracademy.com/programs Related Episodes: Episode 197: Building Visual Trust in an Artificial World with Pippa Tanko Episode 198: How To Make More With Less Web Design Clients Episode 191: How To Choose the Right Web Design Business Model About Diane Whiddon: Diane Whiddon is the founder of AI Designer’s Academy, where she teaches designers how to use AI with the eye and judgment of a creative director. She is also the owner of Swayrise Creative, her boutique Squarespace web design agency. aidesignersacademy.com | LinkedIn: Diane Whiddon About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

Get on the waitlist to find out when Shannon’s hosting her next open Live Q&A session answering your web design business questions at https://webdesigneracademy.com/qa In this week’s episode, hear Shannon answer six questions from real web designers on getting clients, handling scope creep, transitioning to retainers, getting visible without social media, managing AI overwhelm, and rebuilding after a business break.  What You'll Learn: How to follow up with networking contacts without feeling pushy or salesy What to say when a project becomes more complex than you originally quoted Shannon's free consultation - paid discovery - package matrix process for avoiding scope surprises How to plant seeds for retainer work before a project even ends Why you don't have to keep up with every AI and technology change to serve your clients How to rebuild your client pipeline after a business break (and why you're not behind) Resources: - Package Matrix™ Template: https://webdesigneracademy.com/template - Web Designer Academy: https://webdesigneracademy.com/program - Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind - 90-Day Shift Coaching: https://webdesigneracademy.com/private-coaching/ - Open House https://webdesigneracademy.com/tour Related Episodes: Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block Episode 194: The Daily Habit For Building a Full Web Design Client Pipeline with Julia Taylor Episode 198: How To Make More With Less Web Design Clients About Shannon Mattern Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. Website: webdesigneracademy.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Get on the waitlist to find out when Shannon’s hosting her next open Live Q&A session answering your web design business questions at https://webdesigneracademy.com/qa In this week’s episode, hear Shannon answer six questions from real web designers on getting clients, handling scope creep, transitioning to retainers, getting visible without social media, managing AI overwhelm, and rebuilding after a business break.  What You'll Learn: How to follow up with networking contacts without feeling pushy or salesy What to say when a project becomes more complex than you originally quoted Shannon's free consultation - paid discovery - package matrix process for avoiding scope surprises How to plant seeds for retainer work before a project even ends Why you don't have to keep up with every AI and technology change to serve your clients How to rebuild your client pipeline after a business break (and why you're not behind) Resources: - Package Matrix™ Template: https://webdesigneracademy.com/template - Web Designer Academy: https://webdesigneracademy.com/program - Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind - 90-Day Shift Coaching: https://webdesigneracademy.com/private-coaching/ - Open House https://webdesigneracademy.com/tour Related Episodes: Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block Episode 194: The Daily Habit For Building a Full Web Design Client Pipeline with Julia Taylor Episode 198: How To Make More With Less Web Design Clients About Shannon Mattern Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. Website: webdesigneracademy.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Episode 200: May 2026 Income Report Welcome to my May 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: The May 2026 numbers and what they really mean when you look at 18 months of rolling data How one outreach email turned into an unexpected speaking opportunity in front of the exact right audience. What walking a half marathon along the coast of Spain without her laptop taught me about my business. The future of the Web Designer Academy, and why I’m bringing Package Matrix™ Method to other freelancers, coaches, and consultants What "playing to win" actually looks like -even when the numbers are down Resources Mentioned: Web Designer Academy Open House - request to come to our next Live Strategy Call Next Level Mastermind - for web designers ready to break through to their next level ShannonMattern.com - home of the Package Matrix Method for all service providers Related Episodes: #196 - April 2026 Income Report #192 - March 2026 Income Report #189 - How To Price Custom Web Design Projects with Shannon Mattern About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. Website: webdesigneracademy.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse⁠ Episode 200: May 2026 Income Report Welcome to my May 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: The May 2026 numbers and what they really mean when you look at 18 months of rolling data How one outreach email turned into an unexpected speaking opportunity in front of the exact right audience. What walking a half marathon along the coast of Spain without her laptop taught me about my business. The future of the Web Designer Academy, and why I’m bringing Package Matrix™ Method to other freelancers, coaches, and consultants What "playing to win" actually looks like -even when the numbers are down Resources Mentioned: Web Designer Academy Open House - request to come to our next Live Strategy Call Next Level Mastermind - for web designers ready to break through to their next level ShannonMattern.com - home of the Package Matrix Method for all service providers Related Episodes: #196 - April 2026 Income Report #192 - March 2026 Income Report #189 - How To Price Custom Web Design Projects with Shannon Mattern About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. Website: webdesigneracademy.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal Episode 199: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya In this episode, I'm joined by brand designer Aiza Cheung of Studio Coya - a branding studio specializing in turning signature offers into recognizable, sellable brands. Aiza shares the time she almost abandoned the exact offer her clients loved most because she thought she should be doing something bigger. We talk about the 'should' trap, her pricing evolution, how she structures her business around travel and flexibility, and the mindset blocks that keep capable service providers from showing up fully. What You'll Learn: Why 'should' is one of the most dangerous words in your business - and how to spot it What it looks like to design your business around the life you actually want Taking your foot off the brake: the mindset work underneath the business strategy Resources Mentioned: Studio Coya: https://studiocoya.com/ Aiza on Instagram: @studiocoya Nourish Your Brand Podcast by Aiza Cheung - search on your podcast app Next Level Mastermind: webdesigneracademy.com/next-level-mastermind Related Episodes: Episode 191: How To Choose the Right Web Design Business Model - https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model/ Episode 189: How To Price Custom Web Design Projects with Shannon Mattern - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/ About the Guest Aiza Cheung is the brand chef and designer behind Studio Coya, a branding studio with a food-themed twist. She specializes in branding signature offers for high-achieving service providers through her seven-day Offer Oven sprint. Aiza helps business owners make their best work recognizable, clear, and ready to sell. About Shannon Mattern: Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: https://webdesigneracademy.com/podcast 🌐 Website: https://webdesigneracademy.com 📱Instagram: https://instagram.com/profitablewebdesigner 📱TikTok: https://tiktok.com/@profitablewebdesigner 📺 YouTube: https://youtube.com/@profitablewebdesigner 🤝 LinkedIn: https://linkedin.com/in/shannonmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal Episode 199: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya In this episode, I'm joined by brand designer Aiza Cheung of Studio Coya - a branding studio specializing in turning signature offers into recognizable, sellable brands. Aiza shares the time she almost abandoned the exact offer her clients loved most because she thought she should be doing something bigger. We talk about the 'should' trap, her pricing evolution, how she structures her business around travel and flexibility, and the mindset blocks that keep capable service providers from showing up fully. What You'll Learn: Why 'should' is one of the most dangerous words in your business - and how to spot it What it looks like to design your business around the life you actually want Taking your foot off the brake: the mindset work underneath the business strategy Resources Mentioned: Studio Coya: https://studiocoya.com/ Aiza on Instagram: @studiocoya Nourish Your Brand Podcast by Aiza Cheung - search on your podcast app Next Level Mastermind: webdesigneracademy.com/next-level-mastermind Related Episodes: Episode 191: How To Choose the Right Web Design Business Model - https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model/ Episode 189: How To Price Custom Web Design Projects with Shannon Mattern - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/ About the Guest Aiza Cheung is the brand chef and designer behind Studio Coya, a branding studio with a food-themed twist. She specializes in branding signature offers for high-achieving service providers through her seven-day Offer Oven sprint. Aiza helps business owners make their best work recognizable, clear, and ready to sell. About Shannon Mattern: Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: https://webdesigneracademy.com/podcast 🌐 Website: https://webdesigneracademy.com 📱Instagram: https://instagram.com/profitablewebdesigner 📱TikTok: https://tiktok.com/@profitablewebdesigner 📺 YouTube: https://youtube.com/@profitablewebdesigner 🤝 LinkedIn: https://linkedin.com/in/shannonmattern

👉⁠Register for our next Web Designer Academy Live Q&A here⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ ────────────────────────────── If you have ever gotten to the end of a web design project and thought, "I should have charged double" - this episode is for you. In this live Q&A, Shannon Mattern walks through the three-step pricing framework she teaches inside the Web Designer Academy - free consultation, paid discovery, and package matrix - and answers real questions from web designers about add-on services, paid discovery for small sites, design skills and pricing, Shopify client acquisition, and nonprofit clients. Real student results shared: $2,500 to $8,000, $5,000 to $15,000, $10,000 to $35,000, and two projects booked at $35,000 and $42,000 within 60 days. What You'll Learn Why undercharging is a process problem, not a pricing problem or a skills problem The three things every client needs to believe before they say yes - and how to design your consultation to build all three How free consultation, paid discovery, and the package matrix work together to shift from cost-based to value-based selling Whether paid discovery makes sense for small brochure sites - and what you miss when you skip it Why your design aesthetic is not what determines how much you can charge How to land your first Shopify client through relationship marketing instead of freelance platforms Key Timestamps [00:00] Introduction and how today's session works [07:14] Real student pricing results [09:38] It's not a pricing problem - it's a process problem [11:52] Free consultation, paid discovery, and package matrix overview [21:23] Live Q&A begins [22:33] Add-on services and cost vs. value-based decisions (Emily) [27:58] Design skills and pricing confidence (Amber) [35:02] Paid discovery for small brochure sites (Lisa) [50:04] Landing your first Shopify client (Pradeep) [57:24] Package matrix for nonprofit clients (Marcy) [01:04:06] Web Designer Academy program options Resources Mentioned Package Matrix Template: ⁠webdesigneracademy.com/template⁠ Web Designer Academy Programs: ⁠webdesigneracademy.com/program⁠ Book a Discovery Call: ⁠webdesigneracademy.com/calendar⁠ Attend a Live Strategy Call: ⁠webdesigneracademy.com/open-house⁠ Related Episodes ⁠Episode 189: How To Price Custom Web Design Projects⁠ ⁠Episode 191: How To Choose the Right Web Design Business Model⁠ ⁠Episode 186: The Web Designer's Guide to Dealing With Difficult Clients⁠ About Shannon Mattern Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: ⁠https://webdesigneracademy.com/podcast⁠ 🌐 Website: ⁠https://webdesigneracademy.com⁠ 📱Instagram: ⁠https://instagram.com/profitablewebdesigner⁠ 📱TikTok: ⁠https://tiktok.com/@profitablewebdesigner⁠ 📺 YouTube: ⁠https://youtube.com/@profitablewebdesigner⁠ 🤝 LinkedIn: ⁠https://linkedin.com/in/shannonmattern

👉Register for our next Web Designer Academy Live Q&A here ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── If you have ever gotten to the end of a web design project and thought, "I should have charged double" - this episode is for you. In this live Q&A, Shannon Mattern walks through the three-step pricing framework she teaches inside the Web Designer Academy - free consultation, paid discovery, and package matrix - and answers real questions from web designers about add-on services, paid discovery for small sites, design skills and pricing, Shopify client acquisition, and nonprofit clients. Real student results shared: $2,500 to $8,000, $5,000 to $15,000, $10,000 to $35,000, and two projects booked at $35,000 and $42,000 within 60 days. What You'll Learn Why undercharging is a process problem, not a pricing problem or a skills problem The three things every client needs to believe before they say yes - and how to design your consultation to build all three How free consultation, paid discovery, and the package matrix work together to shift from cost-based to value-based selling Whether paid discovery makes sense for small brochure sites - and what you miss when you skip it Why your design aesthetic is not what determines how much you can charge How to land your first Shopify client through relationship marketing instead of freelance platforms Key Timestamps [00:00] Introduction and how today's session works [07:14] Real student pricing results [09:38] It's not a pricing problem - it's a process problem [11:52] Free consultation, paid discovery, and package matrix overview [21:23] Live Q&A begins [22:33] Add-on services and cost vs. value-based decisions (Emily) [27:58] Design skills and pricing confidence (Amber) [35:02] Paid discovery for small brochure sites (Lisa) [50:04] Landing your first Shopify client (Pradeep) [57:24] Package matrix for nonprofit clients (Marcy) [01:04:06] Web Designer Academy program options Resources Mentioned Package Matrix Template: webdesigneracademy.com/template Web Designer Academy Programs: webdesigneracademy.com/program Book a Discovery Call: webdesigneracademy.com/calendar Attend a Live Strategy Call: webdesigneracademy.com/open-house Related Episodes Episode 189: How To Price Custom Web Design Projects Episode 191: How To Choose the Right Web Design Business Model Episode 186: The Web Designer's Guide to Dealing With Difficult Clients About Shannon Mattern Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: https://webdesigneracademy.com/podcast 🌐 Website: https://webdesigneracademy.com 📱Instagram: https://instagram.com/profitablewebdesigner 📱TikTok: https://tiktok.com/@profitablewebdesigner 📺 YouTube: https://youtube.com/@profitablewebdesigner 🤝 LinkedIn: https://linkedin.com/in/shannonmattern

Sponsored by ⁠⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project. ⁠⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ ────────────────────────────── Building Visual Trust in an Artificial World with Pippa Tanko Your visuals are always telling a story. In Episode 197, visual storyteller and personal brand strategist Pippa Tanko joins Shannon to talk about why web designers' websites often fail to convert - and why the answer has almost nothing to do with the portfolio. Pippa managed brand photography and imagery for Harrods before building her own business helping creative entrepreneurs build personal brands that feel visible, genuine, and aligned. She breaks down how trust is built (or broken) in milliseconds through imagery, what hiding behind stock photos and a portfolio is costing you, and how brand photography can shift your mindset as much as your marketing. If any of this resonates, this episode is the one to listen to. What You'll Learn: How your visuals communicate trust before a single word is read What stock photos and the word "we" are signaling to clients What authentic, trust-building brand visuals actually look like How Pippa's own brand shoot shifted her mindset and changed her business The "just for today" mindset practice for stepping into your future self Resources Mentioned: Pippa Tanko's website: ⁠andpip.co.uk⁠ Pippa Tanko on LinkedIn: ⁠Pippa Tanko⁠ Pippa's Brand Presence Scorecard (on her LinkedIn profile) Simply Profitable Designer Summit: ⁠simplyprofitabledesigner.com⁠ Related Episodes: ⁠Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block⁠ ⁠Episode 188: Stop Starting From Scratch - The Web Designer Anthology Method with Tiffany Pichardo⁠ ⁠Episode 189: How To Price Custom Web Design Projects with Shannon Mattern⁠ About Pippa Tanko: Pippa Tanko is a visual storyteller and personal brand strategist who helps visionary creatives build personal brands that feel visible, genuine, and aligned. ⁠andpip.co.uk | ⁠⁠LinkedIn⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: ⁠webdesigneracademy.com⁠ For Service Providers, Consultants & Agencies: ⁠shannonmattern.com⁠ LinkedIn: ⁠linkedin.com/in/shannonmattern⁠ Instagram: ⁠@profitablewebdesigner⁠ | ⁠@shannonlmattern

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── Building Visual Trust in an Artificial World with Pippa Tanko Your visuals are always telling a story. In Episode 197, visual storyteller and personal brand strategist Pippa Tanko joins Shannon to talk about why web designers' websites often fail to convert - and why the answer has almost nothing to do with the portfolio. Pippa managed brand photography and imagery for Harrods before building her own business helping creative entrepreneurs build personal brands that feel visible, genuine, and aligned. She breaks down how trust is built (or broken) in milliseconds through imagery, what hiding behind stock photos and a portfolio is costing you, and how brand photography can shift your mindset as much as your marketing. If any of this resonates, this episode is the one to listen to. What You'll Learn: How your visuals communicate trust before a single word is read What stock photos and the word "we" are signaling to clients What authentic, trust-building brand visuals actually look like How Pippa's own brand shoot shifted her mindset and changed her business The "just for today" mindset practice for stepping into your future self Resources Mentioned: Pippa Tanko's website: andpip.co.uk Pippa Tanko on LinkedIn: Pippa Tanko Pippa's Brand Presence Scorecard (on her LinkedIn profile) Simply Profitable Designer Summit: simplyprofitabledesigner.com Related Episodes: Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block Episode 188: Stop Starting From Scratch - The Web Designer Anthology Method with Tiffany Pichardo Episode 189: How To Price Custom Web Design Projects with Shannon Mattern About Pippa Tanko: Pippa Tanko is a visual storyteller and personal brand strategist who helps visionary creatives build personal brands that feel visible, genuine, and aligned. andpip.co.uk | LinkedIn About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com LinkedIn: linkedin.com/in/shannonmattern Instagram: @profitablewebdesigner | @shannonlmattern

Sponsored by⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project.⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at⁠ ⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ ────────────────────────────── April 2026 Income Report In this month's income report, Shannon shares $22,809.76 in April inflow - and the full story of a month that changed everything. We go through the numbers: payment plan recurring revenue, two new Web Designer Academy enrollments, one new Next Level Mastermind student, and the $11,600+ tax bill that set off a thought spiral Shannon couldn't outwork her way through. But this episode goes deeper than the numbers. Shannon shares the Q1 burnout pattern she's been repeating for years without realizing it, the ER visit and overnight hospital stay after a cardiac event on April 17th, and what finally shifted when her team had an intervention with her in Atlanta. She talks about the connection between her thinking, her nervous system, and her results... and the real changes she's making going forward - including saying goodbye to TikTok and letting her team lead. What You'll Learn: How payment plan recurring revenue enables forward business planning Why Q1 consistently underperforms compared to COVID-era enrollment highs - and why the comparison is a trap The thought spiral that follows an unexpected tax bill (and how to separate the number from what you make it mean) How fight-or-flight thinking drives overwork - and why working harder doesn't close the revenue gap What it cost Shannon to keep refusing help - and what finally made her say yes The changes she's making to how she markets, manages her team, and takes care of herself going forward Resources Mentioned: ⁠Web Designer Academy⁠ ⁠Next Level Mastermind⁠ ⁠High-Converting Proposal Template⁠ ⁠Anchor High Podcast⁠ ⁠Simply Profitable Designer Summit⁠ Related Episodes: ⁠#192 - March 2026 Income Report⁠ ⁠#190 - What Every Web Designer Needs to Know About Taxes with Hannah Cole⁠ ⁠#187 - February 2026 Income Report⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: ⁠https://webdesigneracademy.com/podcast⁠ 🌐 Website: ⁠https://webdesigneracademy.com⁠ 📱Instagram: ⁠https://instagram.com/profitablewebdesigner⁠ 📱TikTok: ⁠https://tiktok.com/@profitablewebdesigner⁠ 📺 YouTube: ⁠https://youtube.com/@profitablewebdesigner⁠ 🤝 LinkedIn: ⁠https://linkedin.com/in/shannonmattern

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── April 2026 Income Report In this month's income report, Shannon shares $22,809.76 in April inflow - and the full story of a month that changed everything. We go through the numbers: payment plan recurring revenue, two new Web Designer Academy enrollments, one new Next Level Mastermind student, and the $11,600+ tax bill that set off a thought spiral Shannon couldn't outwork her way through. But this episode goes deeper than the numbers. Shannon shares the Q1 burnout pattern she's been repeating for years without realizing it, the ER visit and overnight hospital stay after a cardiac event on April 17th, and what finally shifted when her team had an intervention with her in Atlanta. She talks about the connection between her thinking, her nervous system, and her results... and the real changes she's making going forward - including saying goodbye to TikTok and letting her team lead. What You'll Learn: How payment plan recurring revenue enables forward business planning Why Q1 consistently underperforms compared to COVID-era enrollment highs - and why the comparison is a trap The thought spiral that follows an unexpected tax bill (and how to separate the number from what you make it mean) How fight-or-flight thinking drives overwork - and why working harder doesn't close the revenue gap What it cost Shannon to keep refusing help - and what finally made her say yes The changes she's making to how she markets, manages her team, and takes care of herself going forward Resources Mentioned: Web Designer Academy Next Level Mastermind High-Converting Proposal Template Anchor High Podcast Simply Profitable Designer Summit Related Episodes: #192 - March 2026 Income Report #190 - What Every Web Designer Needs to Know About Taxes with Hannah Cole #187 - February 2026 Income Report About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. 🎧 Profitable Web Designer Podcast: https://webdesigneracademy.com/podcast 🌐 Website: https://webdesigneracademy.com 📱Instagram: https://instagram.com/profitablewebdesigner 📱TikTok: https://tiktok.com/@profitablewebdesigner 📺 YouTube: https://youtube.com/@profitablewebdesigner 🤝 LinkedIn: https://linkedin.com/in/shannonmattern

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── From $5,000 to $15,000: How Web Designer Academy Student Aprile Blair Tripled Her Prices Aprile Blair spent 23 years in corporate aviation - working her way up to Director of Marketing - before she finally gave her notice and went all in on her own web design business. In this episode, she shares the whole journey: building her first website over a single weekend, meeting Shannon at a conference, doing two rounds of 90-Day Shift Private Coaching, and going from pricing projects way too low to charging what they're actually worth. The centerpiece of this conversation is Aprile's pricing breakthrough. Before coaching, she would have quoted a major project at $3,500. After working through the Package Matrix and the mindset work that made it possible to actually put higher numbers in front of clients, she quoted $15,500. The client picked the top tier without blinking. That one project paid for her entire coaching investment. What You'll Learn: Why web designers add more deliverables instead of raising their prices (and how to stop) How the Package Matrix™ makes it safe to quote higher prices Why the mindset work has to come before the pricing work How to find and commit to a niche... even when you're resisting the obvious one Why "it gets to be easy" is a belief worth fighting for That it's never too late to start over - Aprile is 45 and says this is the most rewarding thing she's ever done Resources Mentioned: Web Designer Academy - Shannon's program for women web designers 90 Day Shift Private Coaching - The private coaching program Aprile did twice Next Level Mastermind - Shannon's mastermind group for advanced women web designers and WDA graduates Grab the High-Converting Proposal Template - Learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients Package Matrix™ - Shannon’s 3-option framework for safely testing premium prices. Related Episodes: Episode 189: How To Price Custom Web Design Projects: https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern Episode 183: Pricing Strategy: Inside The Package Matrix Framework: https://webdesigneracademy.com/pricing-strategy-inside-the-package-matrix-framework Episode 191: How To Choose the Right Web Design Business Model: https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model About Aprile Blair: Aprile is the founder of Lexington Creative, a web design studio specializing in the aviation industry. After 23 years in corporate aviation, she left to build her own business and now serves avionics shops, charter companies, FBOs, and other aviation businesses. Website: https://lexington-creative.com | LinkedIn: https://linkedin.com/in/aprile-blair About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder and CEO of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com Instagram: @profitablewebdesigner For Service Providers: https://shannonmattern.com

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── From $5,000 to $15,000: How Web Designer Academy Student Aprile Blair Tripled Her Prices Aprile Blair spent 23 years in corporate aviation - working her way up to Director of Marketing - before she finally gave her notice and went all in on her own web design business. In this episode, she shares the whole journey: building her first website over a single weekend, meeting Shannon at a conference, doing two rounds of 90-Day Shift Private Coaching, and going from pricing projects way too low to charging what they're actually worth. The centerpiece of this conversation is Aprile's pricing breakthrough. Before coaching, she would have quoted a major project at $3,500. After working through the Package Matrix and the mindset work that made it possible to actually put higher numbers in front of clients, she quoted $15,500. The client picked the top tier without blinking. That one project paid for her entire coaching investment. What You'll Learn: Why web designers add more deliverables instead of raising their prices (and how to stop) How the Package Matrix™ makes it safe to quote higher prices Why the mindset work has to come before the pricing work How to find and commit to a niche... even when you're resisting the obvious one Why "it gets to be easy" is a belief worth fighting for That it's never too late to start over - Aprile is 45 and says this is the most rewarding thing she's ever done Resources Mentioned: Web Designer Academy - Shannon's program for women web designers 90 Day Shift Private Coaching - The private coaching program Aprile did twice Next Level Mastermind - Shannon's mastermind group for advanced women web designers and WDA graduates Grab the High-Converting Proposal Template - Learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients Package Matrix™ - Shannon’s 3-option framework for safely testing premium prices. Related Episodes: Episode 189: How To Price Custom Web Design Projects: https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern Episode 183: Pricing Strategy: Inside The Package Matrix Framework: https://webdesigneracademy.com/pricing-strategy-inside-the-package-matrix-framework Episode 191: How To Choose the Right Web Design Business Model: https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model About Aprile Blair: Aprile is the founder of Lexington Creative, a web design studio specializing in the aviation industry. After 23 years in corporate aviation, she left to build her own business and now serves avionics shops, charter companies, FBOs, and other aviation businesses. Website: https://lexington-creative.com | LinkedIn: https://linkedin.com/in/aprile-blair About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder and CEO of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com Instagram: @profitablewebdesigner For Service Providers: https://shannonmattern.com

Sponsored by⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project.⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at⁠ ⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── If you're listening to this in 2026 and you’re in or near Denver or Atlanta (or willing to travel) I want to make sure you know about Geek Pack IRL - an in-person CEO Day event tour bringing 200 women entrepreneurs together to step out of the day-to-day weeds and spend a full day working on their businesses.  We're talking workshops, speakers, speed networking, lunch, and the kind of side conversations that can change everything.  St. Louis already happened - and coming up is Denver in June and Atlanta in September.  Grab your ticket now at⁠ geekpackinreallife.com⁠ - and then come back here, because what Julia shares in this episode is exactly what you'll be doing in that room. ────────────────────────────── Find out the 5 subtle proposal mistakes even experienced web designers make that cost them thousands (and what to do instead): ⁠https://webdesigneracademy.com/proposal⁠ ────────────────────────────── How to Create a Revenue Rhythm Builds a Full Client Pipeline with Julia Taylor Do you know what you should be doing every single day to bring in your next client? Not someday... right now?  Julia Taylor, founder and CEO of Geek Pack, built her Revenue Rhythm system after asking a room full of successful entrepreneurs that exact question - and getting no clear answer. In this episode, she shares the whole framework, and Shannon and Julia get real about what's actually worked in their businesses, the hard years they've both navigated, and why in-person connection is becoming the most valuable thing you can invest in. Whether you're riding the feast-or-famine rollercoaster, watching your referrals slow down, or just realizing that being busy isn't the same as building a pipeline - this conversation will give you a clear, actionable place to start. What You'll Learn: Why relying on current clients and referrals alone is riskier than it used to be The daily, weekly, and monthly Revenue Rhythm that keeps a pipeline full How to look back at your own revenue history to identify behaviors that actually worked Why relationship building - not your website - is your most reliable marketing strategy The "sacred cow" problem and how to let go of what used to work Why in-person connection may be the most AI-proof business investment right now Resources Mentioned:  Geek Pack: ⁠https://geekpack.com⁠  Geek Pack IRL Events: ⁠https://geekpackinreallife.com⁠  Termageddon: ⁠https://termageddon.com⁠  Web Designer Academy Programs: ⁠https://webdesigneracademy.com/programs⁠  Next Level Mastermind: ⁠https://webdesigneracademy.com/next-level-mastermind⁠ Related Episodes: ⁠Episode 191: How To Choose the Right Web Design Business Model⁠ - If Julia's revenue rhythm conversation got you thinking about your overall business model, this is the perfect next listen. ⁠Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School⁠ - More on getting out of the day-to-day weeds and building systems that let revenue grow. ⁠Episode 183: Pricing Strategy: Inside The Package Matrix™ Framework⁠ - Once your pipeline is full, make sure you're pricing in a way that makes those relationships worth your time. About Julia Taylor: Julia Taylor is the founder and CEO of Geek Pack, a community and education platform dedicated to helping women build profitable, successful businesses. Website: ⁠https://geekpack.com⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries. The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at ⁠https://shannonmattern.com/package-matrix⁠ For Web Designers: ⁠https://webdesigneracademy.com⁠  Instagram: @profitablewebdesigner

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── If you're listening to this in 2026 and you’re in or near Denver or Atlanta (or willing to travel) I want to make sure you know about Geek Pack IRL - an in-person CEO Day event tour bringing 200 women entrepreneurs together to step out of the day-to-day weeds and spend a full day working on their businesses.  We're talking workshops, speakers, speed networking, lunch, and the kind of side conversations that can change everything.  St. Louis already happened - and coming up is Denver in June and Atlanta in September.  Grab your ticket now at geekpackinreallife.com - and then come back here, because what Julia shares in this episode is exactly what you'll be doing in that room. ────────────────────────────── Find out the 5 subtle proposal mistakes even experienced web designers make that cost them thousands (and what to do instead): https://webdesigneracademy.com/proposal ────────────────────────────── How to Create a Revenue Rhythm Builds a Full Client Pipeline with Julia Taylor Do you know what you should be doing every single day to bring in your next client? Not someday... right now?  Julia Taylor, founder and CEO of Geek Pack, built her Revenue Rhythm system after asking a room full of successful entrepreneurs that exact question - and getting no clear answer. In this episode, she shares the whole framework, and Shannon and Julia get real about what's actually worked in their businesses, the hard years they've both navigated, and why in-person connection is becoming the most valuable thing you can invest in. Whether you're riding the feast-or-famine rollercoaster, watching your referrals slow down, or just realizing that being busy isn't the same as building a pipeline - this conversation will give you a clear, actionable place to start. What You'll Learn: Why relying on current clients and referrals alone is riskier than it used to be The daily, weekly, and monthly Revenue Rhythm that keeps a pipeline full How to look back at your own revenue history to identify behaviors that actually worked Why relationship building - not your website - is your most reliable marketing strategy The "sacred cow" problem and how to let go of what used to work Why in-person connection may be the most AI-proof business investment right now Resources Mentioned:  Geek Pack: https://geekpack.com  Geek Pack IRL Events: https://geekpackinreallife.com  Termageddon: https://termageddon.com  Web Designer Academy Programs: https://webdesigneracademy.com/programs  Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind Related Episodes: Episode 191: How To Choose the Right Web Design Business Model - If Julia's revenue rhythm conversation got you thinking about your overall business model, this is the perfect next listen. Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School - More on getting out of the day-to-day weeds and building systems that let revenue grow. Episode 183: Pricing Strategy: Inside The Package Matrix™ Framework - Once your pipeline is full, make sure you're pricing in a way that makes those relationships worth your time. About Julia Taylor: Julia Taylor is the founder and CEO of Geek Pack, a community and education platform dedicated to helping women build profitable, successful businesses. Website: https://geekpack.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries. The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at https://shannonmattern.com/package-matrix For Web Designers: https://webdesigneracademy.com  Instagram: @profitablewebdesigner

Sponsored by⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project.⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at⁠ ⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/proposal⁠ Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing If your referrals have been slowing down and you're not sure where your next client is coming from... you're not alone and you're not out of options. In this episode, Shannon sits down with Sarah Noel Block, host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework, for a podcast swap.  Sarah breaks down her Lead Waterfall strategy, an activation event approach that warms up cold leads before you ever get on a sales call.  Shannon shares the Package Matrix™ for value-based pricing. Between these two frameworks, you'll walk away with a completely new way to think about getting clients and pricing your work. What You'll Learn: Why referrals are slowing down and what's really driving it What a Lead Waterfall is and why time-contained activation events work better than cold outreach The six missions of Booked Out in 6 and why the order matters How to shift from cost-based to value-based pricing How to find your activation event idea by working backwards from your main offer How to find warm leads hiding in your existing pipeline Resources Mentioned: Lead Waterfall Training (May 13, 1 PM ET): ⁠webdesigneracademy.com/waterfall⁠ Tiny Marketing: ⁠tinymktg.com⁠ High-Converting Proposal Template: ⁠webdesigneracademy.com/proposal⁠ Related Episodes: ⁠Episode 189: How To Price Custom Web Design Projects⁠ ⁠Episode 183: Pricing Strategy: Inside The Package Matrix Framework⁠ ⁠Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School⁠ About Sarah Noel Block: Sarah Noel Block is the host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework for solo consultants. She helps service providers build predictable client pipelines. ⁠tinymktg.com⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries. The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at ⁠https://shannonmattern.com/package-matrix⁠ For Web Designers: ⁠webdesigneracademy.com⁠ For Service Providers, Consultants & Agencies: ⁠shannonmattern.com⁠ Instagram: ⁠@profitablewebdesigner⁠ | ⁠@shannonlmattern⁠

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/proposal Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing If your referrals have been slowing down and you're not sure where your next client is coming from... you're not alone and you're not out of options. In this episode, Shannon sits down with Sarah Noel Block, host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework, for a podcast swap.  Sarah breaks down her Lead Waterfall strategy, an activation event approach that warms up cold leads before you ever get on a sales call.  Shannon shares the Package Matrix™ for value-based pricing. Between these two frameworks, you'll walk away with a completely new way to think about getting clients and pricing your work. What You'll Learn: Why referrals are slowing down and what's really driving it What a Lead Waterfall is and why time-contained activation events work better than cold outreach The six missions of Booked Out in 6 and why the order matters How to shift from cost-based to value-based pricing How to find your activation event idea by working backwards from your main offer How to find warm leads hiding in your existing pipeline Resources Mentioned: Lead Waterfall Training (May 13, 1 PM ET): webdesigneracademy.com/waterfall Tiny Marketing: tinymktg.com High-Converting Proposal Template: webdesigneracademy.com/proposal Related Episodes: Episode 189: How To Price Custom Web Design Projects Episode 183: Pricing Strategy: Inside The Package Matrix Framework Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School About Sarah Noel Block: Sarah Noel Block is the host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework for solo consultants. She helps service providers build predictable client pipelines. tinymktg.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries. The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at https://shannonmattern.com/package-matrix For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template March 2026 Income Report: What a $22K Month Really Looked Like Shannon Mattern and Client Success Coordinator Erica Nash break down the March 2026 numbers honestly: $22,617.87 total inflow, a break-even month, and the real mindset work underneath it all. Revenue came from the Simply Profitable Designer Summit ticket sales ($9,371), Next Level Mastermind renewals, private coaching, and Web Designer Academy payment plans. Total outflow was approximately $21,583. The bigger story? March was also the month of the 10th annual Simply Profitable Designer Summit (20 speakers, conversion design theme), a new lead magnet launch, a new TikTok account, and the launch of the Pricing Mindset Makeover podcast. Shannon unpacks the pattern she falls into every summit season: expecting immediate Web Designer Academy enrollments from an event that's designed to plant seeds for months to come. She and Erica talk through getting neutral about your numbers, the difference between persistence and powering through, and why you cannot navigate business wobbles alone. Full episode: https://webdesigneracademy.com/192 | Proposal Template: https://webdesigneracademy.com/template In This Episode: March 2026 income breakdown: $22,617.87 total inflow across summit tickets, mastermind renewals, coaching, and WDA payment plans The QuickBooks vs. YNAB discrepancy and what it teaches about tracking multiple revenue streams 10th annual Simply Profitable Designer Summit recap: conversion design, 20 speakers, the real cost of summit season Summits plant seeds: why Shannon keeps expecting instant results from an event designed for long-term growth Persistence vs. powering through, and how to tell the difference when you're in the middle of it Getting to a "functional level of certainty" during a wobble and the support systems that make it possible What You'll Learn: How to look at monthly revenue data without letting one line item hijack your whole perspective Why Q1 2026 being up 13% over last year tells a different story than a single down month The difference between marketing that plants seeds and marketing that harvests them... and why the timeline matters What it looks like to get neutral about your business numbers and make data-driven decisions instead of fear-driven ones How masterminds, financial strategists, and other support systems give you the perspective your nervous system can't access alone Why "new levels, same devils" is not a sign of failure, and how to build better systems around your patterns Resources Mentioned: Simply Profitable Designer Summit Next Level Mastermind Web Designer Academy Pricing Mindset Makeover Podcast Related Episodes: Episode 187: February 2026 Income Report Episode 187: February 2026 Income Report Episode 182: January 2026 Income Report Episode 179: 2025 Year in Review About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com | For Service Providers, Consultants & Agencies: https://shannonmattern.com | Instagram: @profitablewebdesigner | @shannonlmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template March 2026 Income Report: What a $22K Month Really Looked Like Shannon Mattern and Client Success Coordinator Erica Nash break down the March 2026 numbers honestly: $22,617.87 total inflow, a break-even month, and the real mindset work underneath it all. Revenue came from the Simply Profitable Designer Summit ticket sales ($9,371), Next Level Mastermind renewals, private coaching, and Web Designer Academy payment plans. Total outflow was approximately $21,583. The bigger story? March was also the month of the 10th annual Simply Profitable Designer Summit (20 speakers, conversion design theme), a new lead magnet launch, a new TikTok account, and the launch of the Pricing Mindset Makeover podcast. Shannon unpacks the pattern she falls into every summit season: expecting immediate Web Designer Academy enrollments from an event that's designed to plant seeds for months to come. She and Erica talk through getting neutral about your numbers, the difference between persistence and powering through, and why you cannot navigate business wobbles alone. Full episode: https://webdesigneracademy.com/192 | Proposal Template: https://webdesigneracademy.com/template In This Episode: March 2026 income breakdown: $22,617.87 total inflow across summit tickets, mastermind renewals, coaching, and WDA payment plans The QuickBooks vs. YNAB discrepancy and what it teaches about tracking multiple revenue streams 10th annual Simply Profitable Designer Summit recap: conversion design, 20 speakers, the real cost of summit season Summits plant seeds: why Shannon keeps expecting instant results from an event designed for long-term growth Persistence vs. powering through, and how to tell the difference when you're in the middle of it Getting to a "functional level of certainty" during a wobble and the support systems that make it possible What You'll Learn: How to look at monthly revenue data without letting one line item hijack your whole perspective Why Q1 2026 being up 13% over last year tells a different story than a single down month The difference between marketing that plants seeds and marketing that harvests them... and why the timeline matters What it looks like to get neutral about your business numbers and make data-driven decisions instead of fear-driven ones How masterminds, financial strategists, and other support systems give you the perspective your nervous system can't access alone Why "new levels, same devils" is not a sign of failure, and how to build better systems around your patterns Resources Mentioned: Simply Profitable Designer Summit Next Level Mastermind Web Designer Academy Pricing Mindset Makeover Podcast Related Episodes: Episode 187: February 2026 Income Report Episode 187: February 2026 Income Report Episode 182: January 2026 Income Report Episode 179: 2025 Year in Review About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom.For Web Designers: https://webdesigneracademy.com | For Service Providers, Consultants & Agencies: https://shannonmattern.com | Instagram: @profitablewebdesigner | @shannonlmattern

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template How To Choose the Right Web Design Business Model After the Simply Profitable Designer Summit, one question kept coming up: which web design business model is right for me? In this solo episode, Shannon Mattern gives you the honest answer... and it's probably not what you expect. Every model works. Traditional projects, productized services, VIP days, subscriptions, template shops. None of them are broken.  But no model is subconscious-proof. You bring your patterns, your fears, and your blind spots into every model you choose. And if you're switching models to avoid your challenges instead of aligning with your vision and goals, you'll keep hitting the same wall, just with different wallpaper. Get the full show notes at https://webdesigneracademy.com/191 In This Episode Why there's no "right" business model... only the right one for you Deep dive into traditional web design projects: freedom, flexibility, and what it really requires Productized services: why 80% of your job becomes marketing and sales VIP days and one week websites: what makes them succeed and what makes them fail The myth that cheaper prices are easier to sell The three ways to work with Shannon regardless of what model you're running What You'll Learn How to recognize when you're choosing a business model to avoid challenges instead of align with your goals The mindset and identity shifts that make any web design business model work Why switching models costs you more time and money than solving the real problem How to evaluate your current model through the lens of your strengths and blind spots What the traditional web design project model really requires (and why it's more profitable than you think) Resources Mentioned Web Designer Academy: https://webdesigneracademy.com/web-designer-academy-program-reg Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind 90-Day Shift Private Coaching: https://webdesigneracademy.com/private-coaching/ Book a Discovery Call: https://webdesigneracademy.com/calendar Related Episodes Episode 183: Pricing Strategy: Inside The Package Matrix Framework Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School Episode 189: How To Price Custom Web Design Projects with Shannon Mattern About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. Website: webdesigneracademy.com For Service Providers: shannonmattern.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template How To Choose the Right Web Design Business Model After the Simply Profitable Designer Summit, one question kept coming up: which web design business model is right for me? In this solo episode, Shannon Mattern gives you the honest answer... and it's probably not what you expect. Every model works. Traditional projects, productized services, VIP days, subscriptions, template shops. None of them are broken.  But no model is subconscious-proof. You bring your patterns, your fears, and your blind spots into every model you choose. And if you're switching models to avoid your challenges instead of aligning with your vision and goals, you'll keep hitting the same wall, just with different wallpaper. Get the full show notes at https://webdesigneracademy.com/191 In This Episode Why there's no "right" business model... only the right one for you Deep dive into traditional web design projects: freedom, flexibility, and what it really requires Productized services: why 80% of your job becomes marketing and sales VIP days and one week websites: what makes them succeed and what makes them fail The myth that cheaper prices are easier to sell The three ways to work with Shannon regardless of what model you're running What You'll Learn How to recognize when you're choosing a business model to avoid challenges instead of align with your goals The mindset and identity shifts that make any web design business model work Why switching models costs you more time and money than solving the real problem How to evaluate your current model through the lens of your strengths and blind spots What the traditional web design project model really requires (and why it's more profitable than you think) Resources Mentioned Web Designer Academy: https://webdesigneracademy.com/web-designer-academy-program-reg Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind 90-Day Shift Private Coaching: https://webdesigneracademy.com/private-coaching/ Book a Discovery Call: https://webdesigneracademy.com/calendar Related Episodes Episode 183: Pricing Strategy: Inside The Package Matrix Framework Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School Episode 189: How To Price Custom Web Design Projects with Shannon Mattern About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. Website: webdesigneracademy.com For Service Providers: shannonmattern.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Sponsored by ⁠⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project. ⁠⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template You're Not Bad With Money: Taxes and Financial Empowerment for Web Designers with Hannah Cole of Sunlight Tax If you've ever felt like money stuff just isn't for you, or you avoid your bookkeeping because what if it's bad... this episode is going to change how you see your business finances. Hannah Cole is an artist, a tax expert, and the founder of Sunlight Tax, and her approach to financial empowerment is unlike anything most creative entrepreneurs have heard before. Shannon and Hannah dig into why so many creative women feel like their businesses aren't legitimate, what you're really missing when you only hire an accountant for tax prep, and the surprising ways the tax code is designed to help your business grow. This one goes deep on worthiness, financial confidence, and what it means to take up financial space as a woman in business. Listen now: https://webdesigneracademy.com/190 Package Matrix™ Template: https://webdesigneracademy.com/template In This Episode: Why creative entrepreneurs feel like their businesses aren't "legitimate" (and how to stop letting that hold you back) What you're missing when you only hire an accountant for tax prep vs. real financial support How the tax code rewards self-employed people for investing in their businesses Quarterly taxes explained: why they catch so many designers by surprise and what to do about it The worthiness work around charging more and taking up financial space as a creative woman Why being "scrappy" has a real opportunity cost and when to just hire the help What You'll Learn: The difference between tax prep and actual tax planning (and what you're missing out on) Why bookkeeping for self-employed people exists to give you tax breaks, not punish you How to set up quarterly tax systems so you're never blindsided The real opportunity cost of DIYing your finances vs. investing in the right support What it means to feel worthy of financial knowledge and growth as a creative woman Why growing your revenue and your tax rate is actually cause for celebration Resources: Free Visual Guide to Designer's Tax Deductions Taxes for Humans Book Money Bootcamp 5 Subtle Proposal Mistakes Costing Web Designers Thousands Web Designer Academy Related Episodes: Episode 139: 13 Money Myths Keeping Web Designers Under-Earning with Financial Coach Gina Knox Episode 167: Rewire Your Brain & Reframe Your Beliefs with Reha Zamani Episode 171: From Corporate Burnout To Web Design Business Success with Amber Jones About Hannah Cole: Hannah Cole is an artist, tax expert, and founder of Sunlight Tax, specializing in empowering creative entrepreneurs with accessible tax education. She is the author of Taxes for Humans and creator of Money Bootcamp. https://sunlighttax.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: Website: webdesigneracademy.com | IG: @profitablewebdesigner | TikTok: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmatternFor Service Providers, Consultants & Agencies: shannonmattern.com

Sponsored by ⁠⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project. ⁠⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template You're Not Bad With Money: Taxes and Financial Empowerment for Web Designers with Hannah Cole of Sunlight Tax If you've ever felt like money stuff just isn't for you, or you avoid your bookkeeping because what if it's bad... this episode is going to change how you see your business finances. Hannah Cole is an artist, a tax expert, and the founder of Sunlight Tax, and her approach to financial empowerment is unlike anything most creative entrepreneurs have heard before. Shannon and Hannah dig into why so many creative women feel like their businesses aren't legitimate, what you're really missing when you only hire an accountant for tax prep, and the surprising ways the tax code is designed to help your business grow. This one goes deep on worthiness, financial confidence, and what it means to take up financial space as a woman in business. Listen now: https://webdesigneracademy.com/190 Package Matrix™ Template: https://webdesigneracademy.com/template In This Episode: Why creative entrepreneurs feel like their businesses aren't "legitimate" (and how to stop letting that hold you back) What you're missing when you only hire an accountant for tax prep vs. real financial support How the tax code rewards self-employed people for investing in their businesses Quarterly taxes explained: why they catch so many designers by surprise and what to do about it The worthiness work around charging more and taking up financial space as a creative woman Why being "scrappy" has a real opportunity cost and when to just hire the help What You'll Learn: The difference between tax prep and actual tax planning (and what you're missing out on) Why bookkeeping for self-employed people exists to give you tax breaks, not punish you How to set up quarterly tax systems so you're never blindsided The real opportunity cost of DIYing your finances vs. investing in the right support What it means to feel worthy of financial knowledge and growth as a creative woman Why growing your revenue and your tax rate is actually cause for celebration Resources: Free Visual Guide to Designer's Tax Deductions Taxes for Humans Book Money Bootcamp 5 Subtle Proposal Mistakes Costing Web Designers Thousands Web Designer Academy Related Episodes: Episode 139: 13 Money Myths Keeping Web Designers Under-Earning with Financial Coach Gina Knox Episode 167: Rewire Your Brain & Reframe Your Beliefs with Reha Zamani Episode 171: From Corporate Burnout To Web Design Business Success with Amber Jones About Hannah Cole: Hannah Cole is an artist, tax expert, and founder of Sunlight Tax, specializing in empowering creative entrepreneurs with accessible tax education. She is the author of Taxes for Humans and creator of Money Bootcamp. https://sunlighttax.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: Website: webdesigneracademy.com | IG: @profitablewebdesigner | TikTok: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmatternFor Service Providers, Consultants & Agencies: shannonmattern.com

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template How To Price Custom Web Design Projects If you've been packaging your web design services by deliverables and wondering why clients keep pushing back on price... this episode is going to change how you think about proposals forever. In this solo episode, Shannon Mattern walks you through her Package Matrix™ Method, the pricing framework she created to solve undercharging, over-delivering and overworking. This isn't theory. It's the exact strategy Web Designer Academy students use to go from $5,000 projects to $15,000 projects with the same clients. Shannon breaks down the behavioral economics and pricing psychology behind why three options convert at 70% on average, why leading with value instead of budget changes the entire sales conversation, and how to anchor high so your clients actually choose to invest more... without you having to convince them of anything. This session was originally recorded live at the Simply Profitable Designer Summit and is packed with real-time Q&A, student success stories, and specific examples you can apply immediately. Listen now: https://webdesigneracademy.com/189 Package Matrix™ Template: https://webdesigneracademy.com/template What You'll Learn: The 3 pricing paradigms (investment, hustle, expense) and how they show up in every sales conversation Why three options convert at 70% on average vs. 20-30% for a single offer How apples-to-apples delivery (not deliverables) prevents scope creep before it starts Why leading with budget questions accidentally anchors clients low and what to do instead The behavioral economics behind anchoring high and letting clients choose to invest more Real student results: going from $5,000 to $15,000 for the same project Resources Mentioned: Package Matrix Template (free) Web Designer Academy Next Level Mastermind Related Episodes: Episode #180: The Truth About Pricing with Melina Palmer of The Brainy Business Podcast Episode #176: Web Design Business Pricing Insights From Inside the Web Designer Academy Episode #155: Web Design Sales Process: How To Make It More Chill and Client-Friendly About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers and other service providers book higher-paying projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template How To Price Custom Web Design Projects If you've been packaging your web design services by deliverables and wondering why clients keep pushing back on price... this episode is going to change how you think about proposals forever. In this solo episode, Shannon Mattern walks you through her Package Matrix™ Method, the pricing framework she created to solve undercharging, over-delivering and overworking. This isn't theory. It's the exact strategy Web Designer Academy students use to go from $5,000 projects to $15,000 projects with the same clients. Shannon breaks down the behavioral economics and pricing psychology behind why three options convert at 70% on average, why leading with value instead of budget changes the entire sales conversation, and how to anchor high so your clients actually choose to invest more... without you having to convince them of anything. This session was originally recorded live at the Simply Profitable Designer Summit and is packed with real-time Q&A, student success stories, and specific examples you can apply immediately. Listen now: https://webdesigneracademy.com/189 Package Matrix™ Template: https://webdesigneracademy.com/template What You'll Learn: The 3 pricing paradigms (investment, hustle, expense) and how they show up in every sales conversation Why three options convert at 70% on average vs. 20-30% for a single offer How apples-to-apples delivery (not deliverables) prevents scope creep before it starts Why leading with budget questions accidentally anchors clients low and what to do instead The behavioral economics behind anchoring high and letting clients choose to invest more Real student results: going from $5,000 to $15,000 for the same project Resources Mentioned: Package Matrix Template (free) Web Designer Academy Next Level Mastermind Related Episodes: Episode #180: The Truth About Pricing with Melina Palmer of The Brainy Business Podcast Episode #176: Web Design Business Pricing Insights From Inside the Web Designer Academy Episode #155: Web Design Sales Process: How To Make It More Chill and Client-Friendly About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers and other service providers book higher-paying projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

Sponsored by ⁠Web Designer Anthology⁠ Stop building from scratch on every project. ⁠Web Designer Anthology⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠https://webdesigneranthology.com/podcast⁠ ────────────────────────────── Stop Starting From Scratch: Design Systems, Burnout, and Why Your Platform Isn't Your Price with Tiffany Pichardo of Web Designer Anthology Tiffany Pichardo of Web Designer Anthology built something remarkable... after her nervous system crashed. After fainting in a Target on the Fourth of July and being hospitalized. After years of juggling corporate UX work, freelance web design, and two kids on 12-hour days with no margin. What she built is a complete design system for web designers so they never have to start from scratch again. In this episode, Tiffany and Shannon dig into design systems, the Anthology Method, and why your platform (Wix, Squarespace, Showit, WordPress) has absolutely nothing to do with what you can charge. If you've ever been told your value is in your platform... this one is for you. What You'll Learn Why web designers tie their value to their platform and deliverables... and how to stop What the Anthology Method's discover-develop-deliver framework looks like in practice How Wix's responsive AI eliminates the need to build separate mobile designs Why design systems protect your nervous system, not just your time The identity shift required to charge more and carry less How an AI trained on 8 years of design experience can be your design partner Resources Mentioned Web Designer Anthology (free month with code SHANNON): webdesigneranthology.com/podcast 5 Proposal Mistakes guide: webdesigneracademy.com/proposal Related Episodes Episode 171: From Corporate Burnout to Web Design Business Success with Amber Jones  Episode 177: Why Doing It All Yourself Is Slowing Down Your Web Design Business with Bailey Collins  Episode 154: Strategic Branding That Pays Off  About Tiffany Pichardo Founder of Web Designer Anthology, a design system built on 8 years of UX and web design experience. webdesigneranthology.com About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Sponsored by ⁠Web Designer Anthology⁠ Stop building from scratch on every project. ⁠Web Designer Anthology⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠https://webdesigneranthology.com/podcast⁠ ────────────────────────────── Stop Starting From Scratch: Design Systems, Burnout, and Why Your Platform Isn't Your Price with Tiffany Pichardo of Web Designer Anthology Tiffany Pichardo of Web Designer Anthology built something remarkable... after her nervous system crashed. After fainting in a Target on the Fourth of July and being hospitalized. After years of juggling corporate UX work, freelance web design, and two kids on 12-hour days with no margin. What she built is a complete design system for web designers so they never have to start from scratch again. In this episode, Tiffany and Shannon dig into design systems, the Anthology Method, and why your platform (Wix, Squarespace, Showit, WordPress) has absolutely nothing to do with what you can charge. If you've ever been told your value is in your platform... this one is for you. What You'll Learn Why web designers tie their value to their platform and deliverables... and how to stop What the Anthology Method's discover-develop-deliver framework looks like in practice How Wix's responsive AI eliminates the need to build separate mobile designs Why design systems protect your nervous system, not just your time The identity shift required to charge more and carry less How an AI trained on 8 years of design experience can be your design partner Resources Mentioned Web Designer Anthology (free month with code SHANNON): webdesigneranthology.com/podcast 5 Proposal Mistakes guide: webdesigneracademy.com/proposal Related Episodes Episode 171: From Corporate Burnout to Web Design Business Success with Amber Jones  Episode 177: Why Doing It All Yourself Is Slowing Down Your Web Design Business with Bailey Collins  Episode 154: Strategic Branding That Pays Off  About Tiffany Pichardo Founder of Web Designer Anthology, a design system built on 8 years of UX and web design experience. webdesigneranthology.com About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

Sponsored by ⁠Web Designer Anthology⁠ Stop building from scratch on every project. ⁠Web Designer Anthology⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠https://webdesigneranthology.com/podcast⁠ ────────────────────────────── ➡️ Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. ⁠https://webdesigneracademy.com/template⁠

Sponsored by Web Designer Anthology Stop building from scratch on every project. Web Designer Anthology gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at https://webdesigneranthology.com/podcast ──────────────────────────────➡️ Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template ────────────────────────────── February 2026 Income Report: $26K, Money Mindset, and the Scary Things Worth Doing In this episode, I pull back the curtain on February 2026... $26,735 in revenue, $23,015 in expenses, and everything behind the numbers. This isn't just a money update. It's a real look at the mindset work, the pivots, and the moves that felt terrifying and necessary at the same time. From the discovery that writing is my queen bee role, to the decision to release a free Package Matrix™ template, to finally launching on TikTok after years of avoidance... this episode covers the real behind-the-scenes of running a profitable business when your thoughts about money are still a work in progress. What You'll Learn Why perfectionism keeps prices low and how to spot the pattern in yourself Why using ChatGPT for mindset coaching can create an echo chamber that makes things worse What a queen bee role is and how identifying yours can change your business Why Shannon is releasing a free Package Matrix™ template and what fear I had to work through to do it How to identify your "hidden competing commitments" that are blocking you from doing the scary thing Key Timestamps [00:01] Welcome & what money mindset really means [07:20] Why ChatGPT is a problematic mindset coach [10:43] February inflow, outflow and overflow [18:33] Queen bee role discovery [37:19] The Package Matrix™ free template [41:26] Why I’m finally on TikTok @profitablewebdesigner Resources Mentioned Web Designer Academy - Business coaching programs for women web designers Next Level Mastermind - For experienced web designers ready for their next level Simply Profitable Designer Summit - Free annual summit for web designers 5 Proposal Mistakes Guide - Free guide Related Episodes Episode 183: Pricing Strategy: Inside The Package Matrix Framework Episode 182: January 2026 Income Report Episode 180: The Truth About Pricing with Melina Palmer About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Tiktok: @profitablewebdesigner | @shannonlmattern

Find out the 5 subtle proposal mistakes even experienced web designers make that cost them thousands (and what to do instead) at https://webdesigneracademy.com/proposals The Web Designer's Guide to Dealing With Difficult Clients: Strategies & Scripts for Scope Creep, Ghosting & Client Chaos Getting clients is one of the biggest hurdles every web design business has to overcome… but not nearly enough attention is paid to what happens once you get them - because clients will reveal every weak spot in your business.  In this live Q&A episode, Shannon Mattern answers real questions from web designers dealing with difficult client situations scope creep, content delays, micromanaging clients, and long-term relationships that need a reset. This episode is full of specific scripts, mindset shifts, and the honest truth that handling difficult clients is a learnable skill. If you've ever worked for free just to avoid a hard conversation, this one will change how you show up with clients. What You'll Learn: The magic words that shut down scope creep without damaging the relationship What to do when clients ghost you or ignore content deadlines (and how to still get paid) How to handle a micromanaging client without getting defensive The 'sky is blue' communication approach for any difficult client situation How to reset a 10-year client relationship that's gotten out of hand The employee mindset shift that changes everything Inside This Episode: PITA clients as a problem of success Scope creep and the magic shutdown words Handling clients who direct your design decisions Micromanager clients and how to redirect Content delays and ghosting clients Resetting a 10-year client relationship Employee mindset vs. business owner mindset Resources Mentioned: 5 Subtle Proposal Mistakes Guide: https://webdesigneracademy.com/proposal Web Designer Academy: https://webdesigneracademy.com Book a Discovery Call with Shannon: https://webdesigneracademy.com/calendar Related Episodes: Episode 076: Revenue Reset Part 1: Turning Mindtrash Into Gold Episode 077: Revenue Reset Part 2: Transforming Your Pricing Paradigm Episode 078: Revenue Reset Part 3: Confident Money Conversations Episode 183: Pricing Strategy: Inside The Package Matrix™ Framework About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: Website: webdesigneracademy.com | IG: @profitablewebdesigner | TikTok: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmattern For Service Providers, Consultants & Agencies: shannonmattern.com

Find out the 5 subtle proposal mistakes even experienced web designers make that cost them thousands (and what to do instead) at https://webdesigneracademy.com/proposals The Web Designer's Guide to Dealing With Difficult Clients: Strategies & Scripts for Scope Creep, Ghosting & Client Chaos Getting clients is one of the biggest hurdles every web design business has to overcome… but not nearly enough attention is paid to what happens once you get them - because clients will reveal every weak spot in your business.  In this live Q&A episode, Shannon Mattern answers real questions from web designers dealing with difficult client situations scope creep, content delays, micromanaging clients, and long-term relationships that need a reset. This episode is full of specific scripts, mindset shifts, and the honest truth that handling difficult clients is a learnable skill. If you've ever worked for free just to avoid a hard conversation, this one will change how you show up with clients. What You'll Learn: The magic words that shut down scope creep without damaging the relationship What to do when clients ghost you or ignore content deadlines (and how to still get paid) How to handle a micromanaging client without getting defensive The 'sky is blue' communication approach for any difficult client situation How to reset a 10-year client relationship that's gotten out of hand The employee mindset shift that changes everything Inside This Episode: PITA clients as a problem of success Scope creep and the magic shutdown words Handling clients who direct your design decisions Micromanager clients and how to redirect Content delays and ghosting clients Resetting a 10-year client relationship Employee mindset vs. business owner mindset Resources Mentioned: 5 Subtle Proposal Mistakes Guide: https://webdesigneracademy.com/proposal Web Designer Academy: https://webdesigneracademy.com Book a Discovery Call with Shannon: https://webdesigneracademy.com/calendar Related Episodes: Episode 076: Revenue Reset Part 1: Turning Mindtrash Into Gold Episode 077: Revenue Reset Part 2: Transforming Your Pricing Paradigm Episode 078: Revenue Reset Part 3: Confident Money Conversations Episode 183: Pricing Strategy: Inside The Package Matrix™ Framework About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: Website: webdesigneracademy.com | IG: @profitablewebdesigner | TikTok: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmattern For Service Providers, Consultants & Agencies: shannonmattern.com

You’re fully booked and the money is coming in, but you’re more overwhelmed than ever. You haven’t built a business... you’ve built a high-pressure job. In this episode, Sarah Noked (founder of OBM School) and I dig into what it actually means to scale yourself OUT of the day-to-day so your business doesn’t collapse the moment you step away. We talk about why web designers are often the biggest bottleneck in their own growth, and exactly what to do about it. 🔗⁠https://webdesigneracademy.com/185⁠ 📥 Free Guide: 5 Subtle Proposal Mistakes Costing Even Experienced Web Designers Thousands: ⁠https://webdesigneracademy.com/proposal⁠ In This Episode Why being “fully booked” is often a trap What “scaling” actually means (hint: it’s not more clients) The Time Audit: finding your decision fatigue triggers OBM vs. VA: which one do you actually need? The ROI of operational support What You’ll Learn The Time Audit: an exercise to see exactly where your hours and profit are leaking The Delegation Roadmap: why you must start with recurring tasks The Bottleneck Effect: why web designers are often the biggest hurdle to their own growth OBM ROI: how to think about the investment so it doesn’t feel scary Management vs. Execution: how an OBM manages the visionary (you!) to keep things moving Resources Mentioned Free SOP Kit from Sarah: ⁠https://www.obmschool.com/Shannon⁠ OBM School Directory: ⁠https://www.obmschool.com/directory⁠ Sarah’s Agency & Matchmaking: ⁠https://www.saranoked.com/services⁠ Web Designer Academy: ⁠https://www.webdesigneracademy.com⁠ Related Episodes Episode 149: How to Bring an OBM Into Your Web Design Business with Sarah Noked – ⁠https://webdesigneracademy.com/149⁠ Episode 161: SEO for Web Designers in the AI Age with Lindsay Halsey – ⁠https://webdesigneracademy.com/161⁠ Episode 183: Pricing Strategy for Web Designers: The Package Matrix™ Method – ⁠https://webdesigneracademy.com/183⁠ About Sarah Noked Sarah Noked is the founder of OBM School, where she certifies Online Business Managers and connects them with growing agencies and web designers. Follow her on Instagram @sarahnoked or visit ⁠https://www.obmschool.com⁠ About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: Website: ⁠webdesigneracademy.com⁠ | IG: ⁠@profitablewebdesigner⁠ | TikTok: ⁠@profitablewebdesigner⁠ | YouTube: ⁠@profitablewebdesigner⁠ | LinkedIn: ⁠shannonmattern⁠ For Service Providers, Consultants & Agencies: ⁠shannonmattern.com

You’re fully booked and the money is coming in, but you’re more overwhelmed than ever. You haven’t built a business... you’ve built a high-pressure job. In this episode, Sarah Noked (founder of OBM School) and I dig into what it actually means to scale yourself OUT of the day-to-day so your business doesn’t collapse the moment you step away. We talk about why web designers are often the biggest bottleneck in their own growth, and exactly what to do about it. 🔗https://webdesigneracademy.com/185 📥 Free Guide: 5 Subtle Proposal Mistakes Costing Even Experienced Web Designers Thousands: https://webdesigneracademy.com/proposal In This Episode Why being “fully booked” is often a trap What “scaling” actually means (hint: it’s not more clients) The Time Audit: finding your decision fatigue triggers OBM vs. VA: which one do you actually need? The ROI of operational support What You’ll Learn The Time Audit: an exercise to see exactly where your hours and profit are leaking The Delegation Roadmap: why you must start with recurring tasks The Bottleneck Effect: why web designers are often the biggest hurdle to their own growth OBM ROI: how to think about the investment so it doesn’t feel scary Management vs. Execution: how an OBM manages the visionary (you!) to keep things moving Resources Mentioned Free SOP Kit from Sarah: https://www.obmschool.com/Shannon OBM School Directory: https://www.obmschool.com/directory Sarah’s Agency & Matchmaking: https://www.saranoked.com/services Web Designer Academy: https://www.webdesigneracademy.com Related Episodes Episode 149: How to Bring an OBM Into Your Web Design Business with Sarah Noked – https://webdesigneracademy.com/149 Episode 161: SEO for Web Designers in the AI Age with Lindsay Halsey – https://webdesigneracademy.com/161 Episode 183: Pricing Strategy for Web Designers: The Package Matrix™ Method – https://webdesigneracademy.com/183 About Sarah Noked Sarah Noked is the founder of OBM School, where she certifies Online Business Managers and connects them with growing agencies and web designers. Follow her on Instagram @sarahnoked or visit https://www.obmschool.com About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: Website: webdesigneracademy.com | IG: @profitablewebdesigner | TikTok: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmattern For Service Providers, Consultants & Agencies: shannonmattern.com

Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/184 When you're ready, here are some ways we can help you with your web design business:​ 🎧 Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime. 🚀Marketing Momentum Membership: Get web design clients you love doing marketing that’s fun (no social media, portfolios or elevator pitches required). Stop using marketing advice that’s for influencers and e-commerce and start getting booked out with ease. 👩‍💻Web Designer Academy: A mentorship program for women web designers to help them book web design projects you love (at higher prices than you thought possible). 👉🏻 Next Level Mastermind​ for more advanced women web designers who are maxed out on time, plateaued in their revenue, and want to scale their web design business without giving up their freedom or profits. Leave a review on Apple Podcasts