Programmatic and Video: Cross-media delivery and the Connected TV market - with Tom Weaving

We speak to Tom Weaving, Business Development Director at The Trade Desk, about the lessons he’s learned from a career in programmatic video in the APAC region. Gai Le Roy and Tom discuss the advances and progress in cross-media delivery, targeting and attribution and what’s needed to increase effectiveness in these areas. Also, we cover video in context of the Australian Connected TV market and some of the current issues in measurement, content and addressability.See omnystudio.com/listener for privacy information.