Programmatic Display Advertising. Strategy-Tactics-Results

from Did It Work? Hosted by Paul Mosenson

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers. And it can be measured and optimized for performance. My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine. She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement. listen and get insights.

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Programmatic Display Advertising. Strategy-Tactics-Results

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This episode was published on May 19, 2021.

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