Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project

Episode 51 of the The IAB Australia Podcast podcast, hosted by IAB Australia, titled "Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project" was published on September 6, 2018 and runs 21 minutes.

September 6, 2018 ·21m · The IAB Australia Podcast

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Summary

We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss...

Episode Description

We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss shifts in the programmatic marketplace, targeting across different platforms, the importance of mobile apps and the inevitable tech integrations and consolidations across businesses in the tech industry.

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