Programmatic: Video, Data and Talent - with John McNerney of Oath

from The IAB Australia Podcast · host IAB Australia

Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia’s Gai Le Roy talks to John McNerney (Director, Platform & Exchange Solutions, APAC) from Oath about data, the supply and demand balance of an exploding video market and targeting.Also, the skills needed in the industry and how digital marketing unicorns need mathematicss understanding, analytic skill and excellent communication ability.See omnystudio.com/listener for privacy information.

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Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia's Gai Le Roy talks to John...

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Programmatic: Video, Data and Talent - with John McNerney of Oath

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This episode is 21 minutes long.

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This episode was published on August 24, 2018.

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