Programmatic: Video, Data and Talent - with John McNerney of Oath

Episode 50 of the The IAB Australia Podcast podcast, hosted by IAB Australia, titled "Programmatic: Video, Data and Talent - with John McNerney of Oath" was published on August 24, 2018 and runs 21 minutes.

August 24, 2018 ·21m · The IAB Australia Podcast

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Summary

Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia's Gai Le Roy talks to John...

Episode Description

Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia’s Gai Le Roy talks to John McNerney (Director, Platform & Exchange Solutions, APAC) from Oath about data, the supply and demand balance of an exploding video market and targeting.

Also, the skills needed in the industry and how digital marketing unicorns need mathematicss understanding, analytic skill and excellent communication ability.

See omnystudio.com/listener for privacy information.

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