Promo Insiders: Expert Tips on Selling Sustainable Branded Merch

from Advertising Specialty Institute · host ASI

Liz Haesler, chief merchandising officer at PCNA and a member of the ASI Promo for the Planet advisory board, says that buyers are no longer asking why sustainability matters and instead want specific proof points and verified impact data.

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This episode was published on February 19, 2026.

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