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Promo Insiders: How to Build an Authentic Brand with Atlanta Hawks CMO Melissa Proctor episode artwork

EPISODE · Dec 3, 2025 · 6 MIN

Promo Insiders: How to Build an Authentic Brand with Atlanta Hawks CMO Melissa Proctor

from Advertising Specialty Institute · host ASI

Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.

What this episode covers

Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.

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Promo Insiders: How to Build an Authentic Brand with Atlanta Hawks CMO Melissa Proctor

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Frequently Asked Questions

How long is this episode of Advertising Specialty Institute?

This episode is 6 minutes long.

When was this Advertising Specialty Institute episode published?

This episode was published on December 3, 2025.

What is this episode about?

Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.

Can I download this Advertising Specialty Institute episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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