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Promo Insiders: Obsess Over Creating a Better Customer Experience episode artwork

EPISODE · Jan 29, 2026 · 16 MIN

Promo Insiders: Obsess Over Creating a Better Customer Experience

from Advertising Specialty Institute · host ASI

Tej Shah, CEO of Counselor Top 40 distributor Overture Promotions, explains how hyper-focusing on client needs and challenges can be the key to building a thriving promo brand.

What this episode covers

Tej Shah, CEO of Counselor Top 40 distributor Overture Promotions, explains how hyper-focusing on client needs and challenges can be the key to building a thriving promo brand.

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Promo Insiders: Obsess Over Creating a Better Customer Experience

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Frequently Asked Questions

How long is this episode of Advertising Specialty Institute?

This episode is 16 minutes long.

When was this Advertising Specialty Institute episode published?

This episode was published on January 29, 2026.

What is this episode about?

Tej Shah, CEO of Counselor Top 40 distributor Overture Promotions, explains how hyper-focusing on client needs and challenges can be the key to building a thriving promo brand.

Can I download this Advertising Specialty Institute episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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