EPISODE · Jan 29, 2026 · 16 MIN
Promo Insiders: Obsess Over Creating a Better Customer Experience
from Advertising Specialty Institute · host ASI
Tej Shah, CEO of Counselor Top 40 distributor Overture Promotions, explains how hyper-focusing on client needs and challenges can be the key to building a thriving promo brand.
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Promo Insiders: Obsess Over Creating a Better Customer Experience
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