Proptech Pulse: Harnessing social media as a sales tool

Craig Deveson, founder and CEO of Properti, chats with Momentum Media's Phil Tarrant for the latest episode of REB's Proptech Pulse. As the mastermind behind a company that saves agents hours by harnessing the power of their CRMs to automatically generate social media posts, Craig is well-placed to examine how social media has become an increasing driver of sales. He reflects on how agents have reacted to the dawn of this rapidly evolving ecosystem, and where social media could take the industry in five to ten years. In this episode you will hear:   How an agency's CRM can be a key asset in their social media strategy   Why marketing budgets need to put power behind paid posts     Which channel real estate agents underestimate the most Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.