Pros & Cons to the Rise of First Party Data with special guest Michael Trapani, Head of Product Marketing at ActionIQ

This week on Deconstructing Data, we have the pleasure of welcoming Michael Trapani. During the show, Jessie Lizak, CMO at BDEX, and David Finkelstein, BDEX's Co-Founder and CEO, will delve into a range of topics with Michael, including the positive and negative trends in brands moving away from third-party data, the shift from marketing to dedicated data teams, and how the financial services industry is using data today. Connect With Michael Trapani LinkedIn: https://www.linkedin.com/in/trapanimichael/ Connect With ActionIQ Website: https://www.actioniq.com LinkedIn: https://www.linkedin.com/company/actioniq/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:36 Introducing Michael Trapani 3:50 Pros & Cons to the Rise of First Party Data in Brands 13:24 Marketing to Data Teams for Customer Data Management 23:41 Financial Sector's Data Utilization 35:19 What's in Your Tech Stack? 37:47 What Advice Would You Give Your Younger Self? 42:10 Connect with Michael or ActionIQ Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #Deconstructingdata #DataGovernance #Marketing #Tech