Prosocial Crowdfunding (Allison et al. 2015) | FT50 ETP VSSER25

#VSSER25 #session4🎙️ Welcome to Revise and Resubmit — the podcast where breakthrough academic research gets a second shot at stardom 📚✨ and YOU get smarter in under 10 minutes.Now lean in. Closer. A little closer.💸 You're about to lend your ear to a story about lending money — but not in the way Wall Street does it. No suits. No skyscrapers. Just heart, words, and one big question: what really makes people give?📄 Today's featured paper is titled:👉 “Crowdfunding in a Prosocial Microlending Environment: Examining the Role of Intrinsic versus Extrinsic Cues”🧠 Written by the powerhouse team of Allison, Davis, Short, and Webb, this gem was published in the Entrepreneurship Theory and Practice journal — part of the elite, prestigious FT50 list 🏆📈 — the academic Ivy League of journals, if you will.👀 What did they find? That how entrepreneurs frame their crowdfunding pitches — not just what they say — dramatically changes the outcome.You can pitch your loan request like a business deal... or a chance to make the world better.And here’s the twist:🌍 When entrepreneurs frame their ask as a chance to help others? Lenders respond with open hearts and open wallets.💼 But if the pitch sounds like just another profit play? Crickets. 🦗This research draws from over 36,000 entrepreneurs across 51 countries. It’s real data, real impact, and one big insight: People give more when their soul is stirred than when their wallet is teased.So now we ask…💡 In a world obsessed with ROI, are we underestimating the power of simply doing good?🙏 Massive thanks to the brilliant authors — Allison, Davis, Short, and Webb — and to Sage Publishers for bringing this research to life in such a top-tier, FT50 journal.🎧 Don’t forget to subscribe to Revise and Resubmit on Spotify 🎵📺 Catch us on our YouTube channel Weekend Researcher 💻🛍️ We’re also available on Amazon Prime and Apple Podcast 🍏🎙️Because your brain deserves a weekend getaway with the smartest ideas in the world 🌍🧠💥ReferenceAllison, T. H., Davis, B. C., Short, J. C., & Webb, J. W. (2015). Crowdfunding in a Prosocial Microlending Environment: Examining the Role of Intrinsic versus Extrinsic Cues. Entrepreneurship Theory and Practice, 39(1), 53-73. https://doi.org/10.1111/etap.12108Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Support us on Patreonhttps://patreon.com/weekendresearcher