Prospecting: Event Tactics

Live from the land of tea and warm beer (the UK!), we’re together in the same room again and feeling slightly over-caffeinated. In this final April installment of our sales tactics series, we take the stage with a deep dive into events—how to make them more than just sad coffee and awkward handshakes. We riff on Battle of the Bands, trade shows, and why “winging it” is a terrible idea unless you’re an actual bird. From intentional networking to hosting your own killer summit, and even how not to look like a lost intern behind a trade show booth—this episode hits all the high notes (and some questionable analogies). If you’ve ever wondered why your event ROI is lower than your motivation on a Monday morning, this one’s for you.