EPISODE · Dec 4, 2022 · 47 MIN
Protecting your Intellectual Property
from The Finance Cafe · host The Finance Cafe
In this episode, Shauna will sit down with LuAnne Morrow, Intellectual Property Lawyer at Borden Ladner Gervais LLP to discuss what intellectual property is, how to protect your IP, and why it’s important. Learn about the difference between a patent, trademark, industrial design, copyright and trade secret, and everything you need to know about protecting them in your business. As a lawyer of over 20 years, called to the Bar in Alberta and California LuAnne has advised entrepreneurs on how to protect their intellectual property and grow the value of these assets from start-up through exit. Her expertise in trademarks, copyright and patent licensing, transactional work and dispute resolution make her uniquely positioned to guide business owners with a variety of IP issues. She was recently named Best Lawyers In Canada - Lawyer of the Year for IP Law in Calgary and has been selected by Best Lawyers, Managing IP and World IP Review and other ranking publications as a leader in her field. She contributes to several publications on IP and is a frequent presenter at conferences, most recently for the American Bar Association and Intellectual Property Institute of Canada. She has also served on non-profit boards including the National Music Centre. LuAnne has a passion for working with women business owners to accomplish their goals and empower them with knowledge of legal issues. From her own experience being the only women in the room for most meetings to working with teams of women lawyers and clients she has seen first hand how women helping women makes change happen. Resources Connect with LuAnne LinkedIn: https://www.linkedin.com/in/luannemorrow/ Website: www.blg.com Canadian Intellectual Property Office (canada.ca) Sponsor For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub Connect with Us Website: thefinancecafe.ca/ Instagram: @thefinancecafeofficial LinkedIn: The Finance Cafe Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
What this episode covers
In this episode, Shauna will sit down with LuAnne Morrow, Intellectual Property Lawyer at Borden Ladner Gervais LLP to discuss what intellectual property is, how to protect your IP, and why it’s important. Learn about the difference between a patent, trademark, industrial design, copyright and trade secret, and everything you need to know about protecting them in your business. As a lawyer of over 20 years, called to the Bar in Alberta and California LuAnne has advised entrepreneurs on how to protect their intellectual property and grow the value of these assets from start-up through exit. Her expertise in trademarks, copyright and patent licensing, transactional work and dispute resolution make her uniquely positioned to guide business owners with a variety of IP issues. She was recently named Best Lawyers In Canada - Lawyer of the Year for IP Law in Calgary and has been selected by Best Lawyers, Managing IP and World IP Review and other ranking publications as a leader in her field. She contributes to several publications on IP and is a frequent presenter at conferences, most recently for the American Bar Association and Intellectual Property Institute of Canada. She has also served on non-profit boards including the National Music Centre. LuAnne has a passion for working with women business owners to accomplish their goals and empower them with knowledge of legal issues. From her own experience being the only women in the room for most meetings to working with teams of women lawyers and clients she has seen first hand how women helping women makes change happen. Resources Connect with LuAnne LinkedIn: https://www.linkedin.com/in/luannemorrow/ Website: www.blg.com Canadian Intellectual Property Office (canada.ca) Sponsor For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub Connect with Us Website: thefinancecafe.ca/ Instagram: @thefinancecafeofficial LinkedIn: The Finance Cafe Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
NOW PLAYING
Protecting your Intellectual Property
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m