Proteinification of EVERYTHING, EP 210

In this episode, Marcos Rivera and Seamus unpack the rising cost of “proteinified” foods and why whole foods may still be the better value for most people. They also dig into how much protein you actually need, how to hit it without overcomplicating your diet, and why weekly macro tracking may be more sustainable than obsessing over daily precision.Timestamps: 0:06 — Intro 2:25 — nutrition trends 3:41 — The rise of processed foods5:08 — Protein inflation9:41 — Raw ingredient costs11:09 — Household demand12:31 — Fast food and restaurant protein upcharges 15:52 — How much protein do you actually need? 16:13 — DEXA scans18:49 — Why weekly protein tracking works 20:04 — Using weekly buying21:02 — Cost breakdown25:03 — Meal prep strategy26:18 — Simplifying meals 27:52 — Why boring meals 30:10 — cost per gram 31:34 — Processed food nuance32:33 — Transition into macro tracking33:03 — Weekly calorie redistribution 35:55 — Protein as the main daily tracking priority 38:01 — Will proteinified products keep growing? 39:21 — GLP drugs and insurance, 41:21 — pharma and changing health models 44:22 — broader consumer trends 45:25 — OutroYou can find The Macro Perspective and its hosts here:Instagram Marcos  Seamus  TikTok YouTube  Facebook  Apple Podcast About the Podcast:The Macro Perspective is hosted by Marcos Rivera and Seamus Sullivan, and was born from a simple but powerful mission: to help people take ownership of their health and lives. As performance health coaches, they've spent their careers empowering clients to think critically, stay curious, and make informed choices—not just in fitness, but in all aspects of life. This podcast is an extension of that mission, bringing insightful conversations that challenge, educate, and inspire.