Prove your topical authority to Google | Dani Leitner

Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google.Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down strategic ways to demonstrate your authority in the eyes of users and search engines.Dani highlights key parts of her strategy for building topical authority through guest posts, podcast appearances, speaking at conferences and more.Sponsored by Serpzilla🔗Get a free demo & consultation to help you develop effective link-building strategies -https://serpzilla.com/?utm=swcpodcastFollow Dani Leitner👉Website:https://danileitner.ch/en/ 📧English Newsletter:https://danileitner.ch/en/google-hates-you-newsletter/✍️Dani's hub on Topical Authority:https://danileitner.ch/en/blog/seo-strategy-topical-authority/👉LinkedIn:https://www.linkedin.com/in/dani-leitner/👉Bluesky:https://bsky.app/profile/danileitner.bsky.social▶️YouTube:https://www.youtube.com/@danileitner👉Twitter/Xhttps://x.com/DanielaLeitner2👉Instagramhttps://www.instagram.com/danileitner.ch/00:00 Introduction02:09 Sponsored by Serpzilla03:49 Welcome Dani Leitner04:50 Discussion on Topical Authority in SEO07:12 Challenges and the Future of Topical Authority16:36 Strategies for Building Topical Authority25:14 Localisation and Language Nuances in SEO31:50 The Role of Expertise in Content Creation40:02 The Rise of Conversational Search40:38 Future of Keywords in SEO41:26 Challenges with AI and Search Intent42:37 Entity vs. Keyword Discussion45:30 Importance of Client Feedback47:15 Aligning Marketing and Sales Strategies53:22 Building Topical Authority01:08:45 Measuring Topical Authority01:18:31 Conclusion and Final Thoughts