Proving IP 2019: Proving Consumer Perception
from Engelberg Center Live! Hosted by Engelberg Center on Innovation Law & Policy
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Proving Consumer Perception: What are the best ways to test what consumers and users perceive about a work and how it is being positioned in the market? Featuring David Bernstein (Debevoise & Plimpton), Graeme Dinwoodie (Chicago-Kent College of Law), and Johanna Schmitt (Kirkland & Ellis), moderated by Barton Beebe (NYU Law)
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This episode was published on February 25, 2020.
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