Proving IP 2019: Proving Consumer Perception

from Engelberg Center Live! · host Engelberg Center on Innovation Law & Policy

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Episode metadata supplied by the publisher feed · Published Feb 25, 2020

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Proving Consumer Perception: What are the best ways to test what consumers and users perceive about a work and how it is being positioned in the market? Featuring David Bernstein (Debevoise & Plimpton), Graeme Dinwoodie (Chicago-Kent College of Law), and Johanna Schmitt (Kirkland & Ellis), moderated by Barton Beebe (NYU Law)

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Proving IP 2019: Proving Consumer Perception

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