£100K Amazon Scam? (Costly Launch Mistakes to Avoid) | Upside #101

In this episode, Ali Shariat and Leon Rhymer break down the most common questions and costly mistakes new brands encounter when launching on Amazon. They unpack outrageous £100k agency quotes, realistic break-even timelines, and what duties a brand must retain when outsourcing. They also clarify the difference between feasibility and forecast spreadsheets, discuss the risks of using third-party resellers, and explain how to troubleshoot conversion issues without panic-switching off ad campaigns.