浦发再无神卡 episode artwork

EPISODE · Jul 7, 2025 · 11 MIN

浦发再无神卡

from 虎嗅·商业有味道

如果说浦发AE白(美国运通白金卡)是“初代神卡”,应该没有多少人会反对,很多人都是因为它进了卡圈。高大上的服务都有,能很好满足经济上行期人们膨胀的消费欲,如果权益全用上,每年价值上万。但如今,许多持卡人却都将它注销,转投它行。这张“大干快上又浅尝辄止”的卡,或许是浦发银行过往经营特点的一个窗口。浦发曾是“对公之王”,却因风控问题走上下坡路;如今,它又希望激活自己的“对公基因”,但另一边零售业务也不想放弃。新旧问题,要如何“一同解决”?【时间轴】01:54 为了快速做大零售业务,浦发从风控开始就放了水04:40 浦发信用卡交易额下降,还要解决不良率攀升问题06:45 想激活“对公之王”基因的浦发,该如何落地?

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浦发再无神卡

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This episode is 11 minutes long.

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This episode was published on July 7, 2025.

What is this episode about?

如果说浦发AE白(美国运通白金卡)是“初代神卡”,应该没有多少人会反对,很多人都是因为它进了卡圈。高大上的服务都有,能很好满足经济上行期人们膨胀的消费欲,如果权益全用上,每年价值上万。但如今,许多持卡人却都将它注销,转投它行。这张“大干快上又浅尝辄止”的卡,或许是浦发银行过往经营特点的一个窗口。浦发曾是“对公之王”,却因风控问题走上下坡路;如今,它又希望激活自己的“对公基因”,但另一边零售业务也不想放弃。新旧问题,要如何“一同解决”?【时间轴】01:54...

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