"Pubblicità e Responsabilità al Lavoro" con Paolo Iabichi...

What this episode covers

⭐Perché la comunicazione pubblicitaria influisce sulla percezione delle persone che lavorano per i brand?✔️Come è cambiata nel tempo, con le nuove generazioni e con la tecnologia la missione di autenticità di un brand?🎙️Con Paolo Iabichino, scrittore pubblicitario, direttore creativo, Maestro Scuola Holden, Fondatore dell’Osservatorio Civic Brand e di Iabicus, rinnoviamo la riflessione sul tema della pubblicità al servizio della società attuale e ci addentriamo nei temi spinosi della responsabilità pubblicitaria nei confronti dei temi di inclusione e di sostenibilità, con un taglio netto verso il sensazionalismo e contro la manipolazione dell’audience anche e soprattutto in tempi di fake news, analfabetismo funzionale e polarizzazioni politiche.📣Impariamo a comprendere l’importanza delle persone e del lavoro per raccontare il valore di un brand e di un prodotto, evitando derive “cringe” e piagerie, laddove è sempre l’autenticità e la naturalezza a rendere un employer brand attrattivo per nuove competenze e nuovi talenti.APPROFONDIMENTI: il sito web dell’agenzia di Paolo https://www.iabicus.com/ e le sue pubblicazioni https://www.amazon.it/Libri-Paolo-Iabichino/s?rh=n%3A411663031%2Cp_27%3APaolo%2BIabichino SPECIAL GUEST PLAYLIST (https://spoti.fi/2Mr6bfk )🎹La canzoni suggerite da Paolo sono le ultime uscite di Luca Carboni e Samuele BersaniFOLLOW ME! -------------> https://zaap.bio/thatsY IG: www.instagram.com/giulio_thatsyLinkedIn: www.linkedin.com/in/giulioberonia FB: www.facebook.com/ThatSyouth Website: www.thatsy.net

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Frequently Asked Questions

How long is this episode of That's Y - Generazioni al Lavoro!?

This episode is 42 minutes long.

When was this That's Y - Generazioni al Lavoro! episode published?

This episode was published on May 12, 2025.

What is this episode about?

⭐Perché la comunicazione pubblicitaria influisce sulla percezione delle persone che lavorano per i brand?✔️Come è cambiata nel tempo, con le nuove generazioni e con la tecnologia la missione di autenticità di un brand?🎙️Con Paolo Iabichino,...

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