PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It

Pop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page.  * Virtually no engagement the first month. * First year-plus, experienced some solid growth. * It wasn't until this year — Beginning in July — when my business truly took off on Facebook. * Lesson: 1) Don't Quit. 2) Build an audience through providing value. 3) Sell is final step, not first. 4) INVEST — time and money for positive ROI   Debate: Facebook is a waste of money * Forrester report * An open letter to Mark Zuckerberg * Survey of 395 marketers * Satisfaction average score of 3.54 out of 5.0 -> Last. First was on-site ratings and reviews with 3.84. * 16% Reach Complainers. Ugh. * Jamie Turner: 60SecondMarketer: The Truth About Facebook Ads: They Don't Actually Work * More than 1Million advertisers. High number of newbies * Many have it all wrong. How many are building trust and a community? How many just sell? * Don't approach Facebook like banner advertising * Equivalent of passing out fliers or cold calling * How many are using Custom Audiences, Lookalike Audiences, Power Editor, Conversion Tracking? Become a featured fan on the Pubcast and have your question answered! Go to http://www.jonloomer.com/awesome More Links Mentioned in the Show: http://www.jonloomer.com/fb-marketing-advanced-university-insights http://www.jonloomer.com/2013/11/04/facebook-page-two-years/ http://www.jonloomer.com/2013/06/30/facebook-advertising-steps/ http://blogs.forrester.com/nate_elliott/13-10-28-an_open_letter_to_mark_zuckerberg http://60secondmarketer.com/blog/2013/11/04/do-facebook-ads-work/ http://www.jonloomer.com/2012/06/15/facebook-posts-reach-16-percent-of-fans/ http://www.jonloomer.com/2013/08/21/facebook-ads-roi/ http://www.jonloomer.com/2013/09/04/facebook-sales-funnel/