PUBCAST: Creepy, Freaky and Helpful: Influence Marketing with Danny Brown

This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media. Here are a few topics that we discussed: Focus on customer vs. influencer 4 Ms of Influence Marketing (Make, Manage, Monitor, Measure) Facebook and micro targeting How targeting is increasingly creepy, freaky and helpful Today's Marketer and the Changing Face of Purchase Decisions Buy Danny's book (co-authored with Sam Fiorella), Influence Marketing Here are a few places you can -- and MUST -- find Danny: DannyBrown.me @DannyBrown InfluenceMarketingBook.com ArCompany