PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video

Pull up a barstool! Here are this week's show notes:   ·      Speaking at the Inside Social Marketing conference in NY 12/4/13 o   Social Media Metrics: What Does it all Mean? §  Measuring ROI §  Importance of conversion tracking §  Right column success ·      Facebook's Link Algorithm Change o   Traffic to media sites up 170% o   Update to story bumping ·      My Facebook Offer o   My findings in fans vs. non fans sales o   Budgeting strategy for the campaign o   Utilizing custom audiences ·      Auto-Play Video on Facebook o   Why I did a 180 on my thoughts about it o   How Harry Potter ties in to auto play video ·      Targeting email recipients with FBX o   Using Perfect Audience vs Custom Audeinces o   How you can use a hidden pixel in your emails to gather info and use for retargeting o   How you can get a free $70 FBX coupon (link below) ·      Links: https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/   https://www.jonloomer.com/2013/12/01/facebook-autoplay-video-ads/   https://www.jonloomer.com/2013/11/19/create-online-facebook-offer/