PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes episode artwork

EPISODE · Jan 16, 2014 · 40 MIN

PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes

from The Pubcast with Jon Loomer · host Jon Loomer

Is Facebook Organic Reach under reported? My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/ Clarification from Facebook about Total/Organic/Paid Reach on help center: https://www.facebook.com/help/207514762649219 About my controlled test   Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, trading likes/reciprocation, Fan Page Friday, Favors * Waters down interest targeting * If your page has a bunch of irrelevant likes and I target your audience, it impacts my results * Bad for users —- irrelevant ads   No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads * Warned since June of 2013 * All ads will have social context going forward * Ad Image Cropping * Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors * Unified Interests   * Geographic Targeting (inclusion/exclusion)   Please rate and review the Pubcast on iTunes! Click here: Pubcast on iTunes

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PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes

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