PUBCAST: Latest FB Changes: Ad Flow, Objectives & Insights. Join the new Pubcast Featured Fan segment!

Show Notes for this week's Pubcast:   Become a Featured Fan on the Pubcast! Click JonLoomer.com/awesome  - Subscribe via iTunes - Review the Pubcast - Leave a question   Transition to Infusionsoft - I need a VA with Infusionsoft experience! - email [email protected]   JonLoomer.com/mini-webinar - Go sign up! - 4-4:30p every Wednesday EST   Social Media Success Summit - Public speaking tips   Ad Create Flow Updated - Deja Vu (June 2012) - Clicks to Website, Website Conversions, Page Post Engagement, Page Likes, App Installs, App Engagement, Offer Claims, Event Responses - Clean flow in self-serve ad tool - Also nice image upload option - Power Editor: Stupid - Power Editor: four ads disappear (Check-in sponsored story, wall SS, any posts like SS, DSS) - Power Editor: Redundant (Clicks to Website/Website Conversions, App Installs/App Engagement, Offers) - Conversion Specs gone - Still can use old ads   New Insights - Change to navigation - Change to Exports - Favorite stuff   3 Facebook Metrics that Don't Mean What You Think They Mean - Total Reach/Organic Reach - People Talking About This/Engaged Users - Post Clicks