PUBCAST: Making the Shift with Facebook Ads
from The Pubcast with Jon Loomer Hosted by Jon Loomer
Facebook Fraud Response: Are Facebook Ads a Waste of Money? http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ Virtual Bagel experiment Virtual Cat My issues when Optimized CPM first came out My entire Facebook strategy is based on building a relevant audience How I Got 35X ROI on Facebook Ads How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI Popular Viral Video Claiming "Facebook Fraud" Has It All Wrong.www.fangdigital.comAn online video decrying "Facebook Fraud" recently went viral. But that doesn't mean there's much merit to its claims. Or that it's even close to accurate. The Death of Facebook Interest Targeting: Shifting Budget Priorities http://www.jonloomer.com/2014/02/17/facebook-ads-interest-targeting/ merger of precise and broad interest targeting you are putting a great deal of faith in the brands you focus on you won't reach every fan target your email subscribers WCA is available 60% of my traffic comes from Google my one-on-one service Lookalike Audiences use Graph Search to help me find the interests cross interests with users on Lookalike Audience lists WCA Lookalike: Target Facebook Users Similar to Website Visitors http://www.jonloomer.com/2014/02/12/facebook-wca-lookalike-audiences/ Creating audio version of some blog posts What do you think?
Embed this episode
No transcript yet.