PUBCAST SHOT: Exploring View-Through Conversions episode artwork

EPISODE · Feb 13, 2022 · 3 MIN

PUBCAST SHOT: Exploring View-Through Conversions

from The Pubcast with Jon Loomer · host Jon Loomer

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.

Episode metadata supplied by the publisher feed · Published Feb 13, 2022

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PUBCAST SHOT: Exploring View-Through Conversions

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This episode was published on February 13, 2022.

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Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.

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