EPISODE · Feb 13, 2022 · 3 MIN
PUBCAST SHOT: Exploring View-Through Conversions
from The Pubcast with Jon Loomer · host Jon Loomer
Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.
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PUBCAST SHOT: Exploring View-Through Conversions
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