PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

from The Pubcast with Jon Loomer · host Jon Loomer

When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.

Episode metadata supplied by the publisher feed · Published Nov 27, 2021

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PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

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