PUBCAST SHOT: How Facebook Attribution Works

from The Pubcast with Jon Loomer · host Jon Loomer

Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and it's also connected to why numbers don't line up with Google Analytics. Let's clear up this and other misconceptions.

Episode metadata supplied by the publisher feed · Published Jan 22, 2022

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PUBCAST SHOT: How Facebook Attribution Works

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This episode was published on January 22, 2022.

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