PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)
from The Pubcast with Jon Loomer Hosted by Jon Loomer
Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need to know. Read more at https://jonloomer.com/odax
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This episode was published on January 16, 2022.
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