PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)

from The Pubcast with Jon Loomer · host Jon Loomer

Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need to know. Read more at https://jonloomer.com/odax

Episode metadata supplied by the publisher feed · Published Jan 16, 2022

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PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)

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