PUBCAST SHOT: Shrinking Audiences and Remarketing episode artwork

EPISODE · Mar 6, 2022 · 4 MIN

PUBCAST SHOT: Shrinking Audiences and Remarketing

from The Pubcast with Jon Loomer · host Jon Loomer

We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could create loopholes or confusion related to these opt-outs.

Episode metadata supplied by the publisher feed · Published Mar 6, 2022

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PUBCAST SHOT: Shrinking Audiences and Remarketing

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This episode was published on March 6, 2022.

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We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could create loopholes...

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