EPISODE · Mar 30, 2022 · 4 MIN
PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate
from The Pubcast with Jon Loomer · host Jon Loomer
Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process that led Facebook to infer an interest lacked important context.
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PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate
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