PUBCAST SHOT: The Imperfection of Frequency Capping

from The Pubcast with Jon Loomer · host Jon Loomer

I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. You can monitor and control this, to a point.

Episode metadata supplied by the publisher feed · Published Jan 13, 2022

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PUBCAST SHOT: The Imperfection of Frequency Capping

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