EPISODE · Dec 1, 2021 · 2 MIN
PUBCAST SHOT: The Seasonality of CPM
from The Pubcast with Jon Loomer · host Jon Loomer
Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all year, but Cost Per Conversion may increase drastically. That's due largely to seasonality, competition, and the impact on CPM.
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PUBCAST SHOT: The Seasonality of CPM
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