PUBCAST SHOT: Video Breakdowns Provide Important Context

from The Pubcast with Jon Loomer · host Jon Loomer

If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately complicates reporting. You're going to get a whole lot of video plays, but you lose some context on the quality of those views. You can get this back with Breakdowns by Action, which allow you to separate actions with sound on and off as well as from auto-play or clicked-to-play.

Episode metadata supplied by the publisher feed · Published Mar 2, 2022

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