PUBCAST: The View-Through Conundrum episode artwork

EPISODE · Feb 18, 2022 · 25 MIN

PUBCAST: The View-Through Conundrum

from The Pubcast with Jon Loomer · host Jon Loomer

View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Facebook should do related to view-through attribution.

Episode metadata supplied by the publisher feed · Published Feb 18, 2022

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PUBCAST: The View-Through Conundrum

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This episode is 25 minutes long.

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This episode was published on February 18, 2022.

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View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Facebook should do related to view-through attribution.

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