EPISODE · Feb 18, 2022 · 25 MIN
PUBCAST: The View-Through Conundrum
from The Pubcast with Jon Loomer · host Jon Loomer
View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Facebook should do related to view-through attribution.
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PUBCAST: The View-Through Conundrum
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