Publicité comparative : attention au dénigrement !

from LegalSnack | Le Podcast Juridique du Marketing · host LegalSnack

Comparer son produit à celui d’un concurrent, c’est autorisé… à condition de ne pas franchir la ligne rouge du dénigrement ! Voici quelques règles à respecter :1️⃣ Comparer des produits réellement équivalents.2️⃣ Rester factuel et objectif.3️⃣ Ne jamais chercher à discréditer un concurrent.Fun fact : la société Bodum a été sanctionnée pour avoir dénigré Nespresso, alors même qu'elle n'avait jamais cité "Nespresso" dans sa publicité... cela invite à la prudence !ℹ️ Pour en savoir plus :Art. L.122-1 et suivants du Code de la consommationCass. com. 25-9-2012, n°11-21.266-----🎧 Écoutez ce podcast et prenez une longueur d’avance ! 📩 Ne ratez aucune actu en souscrivant à la newsletter LegalSnack sur : https://legalsnack.ghost.io. À très vite pour de nouvelles astuces juridiques !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on March 4, 2025.

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