Punk Marketer, Mark Simmons Fires a First Shot to Launch the Marketing Revolution

Co-Host Brad Forsythe interviews Mark Simmons, co-author of Punk Marketing: Get Off Your Ass And Join The Revolution. This Brit, who has taken the US by storm?not once but twice?in a long and tawdry eighteen years of marketing, brings a mix of healthy cynicism and common sense to the party, Simmons has a reputation as a savvy marketer and creator of non-stop powerful promotion who pushes the boundaries with phenomenal success. He shakes things up in the corporate world and has been at the topmo