Punk Rock PR & Podcasting with Purpose | Kathryn Musilek | Founder, Shark Party Media

Kathryn Musilek is building a PR business that actually reflects her values—and gets real results for creatives. As the founder of Shark Party Media, Kathryn specializes in matching creatives with podcast guesting opportunities, carving out a much-needed niche in today’s crowded media landscape. In this episode, Kara Duffy and Kathryn unpack her journey from working in traditional PR (including with legends like Ringo Starr) to launching a values-driven agency where selectivity, alignment, and clear communication come first. They explore how PR and podcasting are rapidly changing, why building your business “selfishly” around who you are actually works, and what truly matters when making long-term business decisions. This conversation is a must-listen for creatives, founders, and anyone rethinking how visibility, media, and values intersect. Chapters: 00:00 Introduction to The Powerful Ladies 00:18 Meet Kathryn Musilek: Founder of Shark Party Media 02:06 The Evolution of Shark Party Media 04:20 Navigating the PR Landscape 09:43 Building a Business Around Your Values 12:54 The Changing World of PR and Social Media 15:21 The Power of Optimism and Lead Time in PR 16:37 Finding the Right Clients and Projects 18:58 Trends and Insights in Podcasting 24:45 The Importance of Gratitude and Perspective 28:43 The Power of Imperfect Actions 29:24 The Neuroscience of Positive Affirmations 30:28 Leveraging Your Network for Success 32:01 The Importance of Clear Communication 40:11 The Role of AI in Modern Communication 50:44 Defining Powerful Ladies 53:10 Conclusion and Final Thoughts The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices