Purchasing vs Renting EANs | Episode #48 Online Seller UK Podcast with Lorna from GS1UK

European Article Number (EAN) – is the 13 digit GTIN that we see on most products you buy in shops or online. They are an essential part of product listings on Amazon, eBay or your website. EANs allow marketplaces and search engines to structure the product data so that they can improve customer experience. They are the critical elements behind product reviews on Amazon, which buyers often use to make the purchase decision. There is often confusion around where we should get these EANs and whether we purchase or rent EANs. So, in this podcast, Lorna from GS1 UK explains how EANs work and a bit more.  Host: Prabhat Shah Guest: Lorna Leaver (https://www.gs1uk.org/our-industries/retail/selling-on-marketplaces ) If you like what you hear, please give Online Seller UK Podcast a 5-star review and share it with your friends! Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/