Purpose & Profit: The B Corp Strategy

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how purpose, sustainability, and strategy come together to help companies deliver good business done better.Our guest is Blair French, Chief Growth Officer at LMNO, a B Corp-certified creative and marketing consultancy. With over fifteen years in branding and strategy, Blair shares how purpose-aligned decision-making strengthens impact, performance, and long-term value.Key HighlightsGood Growth Priorities: Blair explains how SMBs should invest for resilience and why brand, people, and sustainability fuel long term value. A Personal Catalyst: How climate impact close to home shaped Blair’s mission to support people and the planet through business. Sustainability for Advantage: Why purpose and profit coexist and how sustainability boosts competitiveness and operations. The LMNO Framework: How strategy, creativity, and impact consulting help clients meet rising expectations and measure results. The B Corp Standard: What achieving B Corp and Net Zero status means for LMNO’s leadership and long-term vision.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.