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Purpose as Competitive Differentiator (I Wrote a BOOK!) episode artwork

Sep 2, 2020 25 min

Purpose as Competitive Differentiator (I Wrote a BOOK!)

from So, You're in Sales? Hosted by Roger Burnett

I'm joined by my best-selling co-author Stan Phelps for a look behind the scenes of writing a book and an overview of our attempt to convey the true value of aligning your company values and your messaging. If you're seeking a way to stand out from your competition and make a name for your company in the marketplace in which you compete, this interview and the corresponding book are must-haves

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Purpose as Competitive Differentiator (I Wrote a BOOK!)

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This episode was published on September 2, 2020.

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