Purpose before profit - with Sonja Ceri (Four Drunk Parrots)

Hi, pal!Welcome back to episode 7 of I've Got Your Back the podcast.So far for the last few weeks you've been hearing many different B Corp journeys from different industries. I am so excited to introduce Sonja Ceri on today’s episode, who I met in Byron Bay!Sonja is a marketing strategist by day, mother of two under five at night, and is not afraid to use her voice. She is the owner of the company, Four Drunk Parrots, a name you will never forget! I love this woman; I think she is phenomenal.Sonja’s passion for the environment and social impact has led her and her business to becoming B Corp certified. They also became the 1st business in the Northern Rivers, Australia to become climate neutral and are a member of 1% for the planet!Sonja believes the world would be a better place if more business owners put purpose before profit and used their business as a force for good!Everyone can look at their own business and find something to streamline. If you apply ethical principles, such as using more ethical supply chains, it helps you stand out as a unique selling proposition from your competitors and ultimately helps the planet.I look forward to going on this journey with you!I've got your back.Love, Michelle.Useful LinksBecome B Corp CertifiedDrop me a DM on InstagramMichelle's WebsiteBook a chatFour Drunk Parrots WebsiteFour Drunk Parrots Instagram