Purpose-Driven Marketing in a Noisy World with Derek Sabori

In this episode of Dose of Social, Lindsay and Kayla catch up with longtime friend and sustainability advocate Derek Sabori, founder of The Underswell. With a career that started in action sports and evolved into sustainability consulting, education, and now podcasting, Derek shares the story behind launching a purpose-driven brand, why storytelling is essential for both business and career growth, and how podcasting can be a powerful tool for building a modern personal brand. If you’re navigating a career shift, this conversation is a must-listen.Connect with Derek:Website: theunderswell.comLinkedIn: Derek SaboriInstagram: @theunderswellHere’s what we’re diving into: How Derek built a career in sustainability before it was mainstreamWhy his yoga apparel brand (KOZM) ultimately shut down—and what he learned from itThe origin story of The Underswell and how it’s helping others build meaningful careersHow podcasting can be used as a tool for professional branding and visibilityWhat Gen Z really thinks about sustainability and brand loyaltyTactical advice for navigating a mid-career or late-career transitionConnect with Us:Follow Dose of Social on InstagramCheck out our website hereBe a member now!Subscribe for more episodes on Spotify and Apple Podcasts