Purpose over Profits

Leslie Gaines-Ross, the chief reputation strategist at Weber Shandwick, shares that brands are being forced to weigh in on controversial issues — whether they want to or not. It's part of a move to a world in which business and politics are increasingly mixed. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You'll be able to listen to past episodes and subscribe so you don't miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed show we'd love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.