Pushing the Boundaries of Creativity with AI

from Decoding AI for Marketing · host Greg Stuart, Rex Briggs, Jamie Umpherson

Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity. For further reading: More about Jamie: https://www.linkedin.com/in/jamie-umpherson-03579710/ More about Runway: https://runwayml.com/news Introducing Runway characters: https://runwayml.com/news/introducing-runway-characters General World Models: https://www.youtube.com/watch?v=tx3DgeqHO5s Listen on your favorite podcast app: https://pod.link/1715735755

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This episode is 41 minutes long.

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This episode was published on March 24, 2026.

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