Pushing the Boundaries of Innovation

Episode: 41 Series: Strategies LIVE! Episode Description: Every industry is in the midst of disruption, and law firms are no different. Law firms have gotten bigger, increased in number and become more multigenerational than ever. And that has major implications for law firm leadership and marketers. This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of "Strategies" magazine. This episode explores ways to push the boundaries of innovation to drive law firm success in a time of change. This conversation covers topics related to digital transformation, client centricity and web development in 2019 and beyond. Listen as Lora Wegman, marketing director at Greensfelder, Hemker & Gale, P.C., interviews Erika Ritzer, a senior partner at Finn Partners, and Shaun Quigley, a consultant for brands, marketers and agencies, regarding ways to innovate in this new legal landscape. Speakers: Lora Wegman, Marketing director, Greensfelder, Hemker & Gale, P.C. Erika Ritzer, Senior partner, Finn Partners Shaun Quigley, Consultant for brands, marketers and agencies Relevant Links: Read the January/February 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies. Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.