EPISODE · Sep 27, 2017
Putting 'Culturalization' on the Localization Map
from Globally Speaking · host RWS
Cultural differences in geographical names usually aren't a top-of-mind priority for translators and localization professionals. But using incorrect place names can be serious cultural and political hot buttons—and even worse, the loss of your client's trust. Find out how to avoid offending key target audiences when the assignment calls for localizing maps.
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Putting 'Culturalization' on the Localization Map
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