Putting People At The Center Of Your Design Process | Taylor Regan on Coffee with Closers - OneIMS

Find out more about User Experience and learn how to connect dots across strategy, people, and design from a guru of digital transformation.  Today’s guest for Coffee with Closers is really passionate about innovation and technology. Meet Taylor Regan, VP of UX at Ipsos who’s been working in the UX space for almost 20 years now. In this episode, you will learn a lot about digital transformation, UX, and building business around people.   Why there is so much buzz around UX and what’s the real meaning behind it?  How do you define UX, UI, innovation, and digital transformation? Why should you perceive innovation as an investment rather than a cost center?  How to change customers’ perception in today’s digital environment with the help of advertising?  This, and many other useful insights in today’s episode.  Enjoy!  -------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth. ►Follow OneIMS online! Facebook:https://www.facebook.com/OneIMS/  LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en Don’t miss the upcoming episodes of Coffee with Closers! Subscribe to our channel for more business insights from OneIMS.