Putting your personal brand forward

Establishing a standalone agency can be daunting, more so in the competitive market of Sydney's upper-north shore, but Sash Aptaker believes there are certain factors that can help any brand stand out from the crowd. In this episode, the founder of Sash Aptaker & Associates sits down with Grace Ormsby to talk about how his life experiences and his career journey brought him full circle to his "first option" — the world of real estate. While Sash acknowledged that fear is a constant companion when taking on new ventures, he explains how rising above one's apprehensions is vital to drive growth before talking about his plans for his business in the coming months.  In this episode, you will hear about: The importance of "doing the hard work" How agents can "level up" by leveraging available resources  Why it's important to value your personal brand