Q&A – Niche and Get Your Marketing Message Heard

“I’m in the process of re-launching and in doing so have had to niche down which is great - but how do I avoid alienating my previous clients (who no longer fall into the “ideal” client) who may still want to re-engage?” Nick is hosting a Q & A and shares great advice on a very specific question about niching. His answer is a great insight into how effective niching, point of specialising, can be in making your marketing message more impactful and explains how previous clients can be re-engaged   KEY TAKEAWAYS The niching approach, point of specialising, is to give your marketing message more punch Niching is a marketing tactic You can choose to change your specialisation at any time you want to You can run a separate campaign for previous clients who want to re-engage You need to have integrity in your message It’s all focused on having a marketing message with more impact   BEST MOMENTS ‘The point of specialising is to get your marketing message to cut through the noise ‘It’s only for the marketing message’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.